In a strategic move aimed at enhancing player engagement and retention, Gaming Innovation Group (GiG) has announced a groundbreaking collaboration with AI and data science firm, Future Anthem. This partnership is set to transform GiG’s approach to personalisation across its diverse platform offerings, spanning both sports and casino sectors.
The Partnership
Gaming Innovation Group (GiG), a leader in the iGaming sector, has entered into a new collaboration with Future Anthem, a prominent AI and data science organization. This partnership is designed to leverage advanced artificial intelligence to enhance personalisation techniques within GiG’s network. The integration of AI-driven features is expected to drive player engagement and reduce churn rates, marking a significant advancement in GiG’s operational capabilities.
Technological Advancements
At the heart of this collaboration are Future Anthem’s Churn Prevention module and GiG’s existing Amplifier AI technology. The Churn Prevention module, specifically developed for casino operators, aims to reduce player churn by providing predictive insights and personalized experiences. This tool is expected to be a game-changer for GiG’s casino partners, enabling them to retain players more effectively and optimize their engagement strategies.
Amplifier AI, already integrated into GiG’s platform, will complement Future Anthem’s module by streamlining the enablement process. Together, these technologies promise to deliver a more personalized and engaging experience for players, ultimately leading to increased revenues and a stronger market position for GiG’s clients.
Impact on GiG’s Operations
This new partnership marks a significant milestone for GiG as it integrates cutting-edge AI technologies across its sports and casino platforms. The implementation of Future Anthem’s Churn Prevention module is anticipated to provide a substantial boost to GiG’s clients by enhancing their ability to engage and retain players. This development aligns with GiG’s broader strategy of driving growth through technological innovation and superior data analytics.
Recent Developments and Strategic Growth
The announcement of this partnership follows a series of strategic moves by GiG to expand its market presence. Earlier in the week, GiG revealed an additional partnership agreement with Betzone in the UK. This deal underscores GiG’s commitment to expanding its reach within key markets.
In late June, GiG also unveiled collaborations with The Football Pools in the UK and Ventures Lab in Ontario, North America. These recent partnerships highlight GiG’s aggressive expansion strategy and its focus on diversifying its portfolio across various regions and market segments.
Statements from Key Figures
Leigh Nissim, CEO and Founder of Future Anthem, expressed enthusiasm about the partnership, stating, “We are thrilled to collaborate with an industry leader like GiG. This partnership not only highlights our shared vision for innovation but also showcases our ability to deliver quick and impactful AI solutions. With Amplifier AI, GiG’s customers can look forward to improved player engagement, reduced churn, and increased revenues.”
Andrew Cochrane, GiG’s Chief Commercial Officer, commented on the agreement, “Partnering with Future Anthem provides further evidence of our continued commitment to driving growth and innovation, expanding our partners’ access to industry technologies, and delivering solutions worldwide.”
The collaboration between GiG and Future Anthem represents a significant leap forward in the application of AI within the iGaming industry. By integrating advanced personalisation technologies, GiG aims to set new standards for player engagement and retention. As the industry evolves, this partnership will likely serve as a benchmark for future innovations and strategic alliances.