Rollbit Makes UK Debut via Grace Media Partnership
In an exciting development for the gaming industry, Rollbit has launched its platform in the United Kingdom for the first time through a white-label agreement with Grace Media. This strategic move aims to bring the unique offerings of Rollbit to UK players, leveraging Grace Media’s expertise and support to ensure a smooth entry into the market.
A Rollbit spokesperson expressed the company’s enthusiasm, stating: “When we decided we wanted to bring the thrill of Rollbit to players in the United Kingdom, we needed a trusted, solutions-driven partner to work alongside. Grace Media has been next to us every step of the way, providing us with the tailored support required to turn this dream into a reality.”
Charlie Noble, COO of Grace Media, echoed this sentiment, highlighting the alignment of both companies’ values and goals: “We are absolutely delighted to be the UK gaming partner of Rollbit. Its ambition and mindset aligns perfectly with our belief in delivering a safe place for the user to experience an entertaining product. This partnership perfectly illustrates the strength and versatility of our solutions and we’ll be working closely with Rollbit to ensure future success in the UK.”
Southampton FC Sponsorship: A Strategic Move
In addition to its UK launch, Rollbit has made headlines by becoming the official front-of-shirt partner for Premier League team Southampton FC for the 2024/25 season. This partnership will prominently feature the Rollbit logo on the team’s shirts and around St Mary’s stadium, enhancing the brand’s visibility and association with top-tier football.
The sponsorship aligns with Southampton FC’s recent promotion to the Premier League, providing Rollbit with a significant platform to reach a broader audience. The collaboration comes at a strategic time, considering the upcoming ban on front-of-shirt gambling sponsors in the Premier League after the 2025/26 season. By securing this deal now, Rollbit maximizes its exposure and cements its presence in the UK market.
Previous Partnerships and Market Strategy
Rollbit is no stranger to high-profile partnerships, having previously collaborated with various sports and esports teams, including FaZe Clan and SSC Napoli. These partnerships have been instrumental in building Rollbit’s brand recognition and credibility within the competitive gaming and sports betting sectors.
The collaboration with Southampton FC is part of a broader trend where operators sign kit deals with football teams to boost their visibility and brand awareness. This strategy not only enhances brand recognition but also establishes a strong connection with sports enthusiasts and betting communities.
The Significance of the UK Market
The UK market is one of the most competitive and regulated gaming markets globally, making it a significant milestone for Rollbit. Entering this market requires compliance with stringent regulatory standards and the ability to provide a safe and engaging gaming experience for users. Grace Media’s role as a partner is crucial in navigating these challenges, ensuring that Rollbit meets all regulatory requirements and delivers a high-quality product to UK players.
The partnership between Rollbit and Grace Media marks a significant step forward for Rollbit as it expands its footprint in the UK gaming market. The addition of the Southampton FC sponsorship further solidifies Rollbit’s commitment to establishing a strong presence in the region. As the gaming landscape continues to evolve, Rollbit’s strategic moves position it for future success, offering players in the UK an exciting and safe gaming experience.