Xprizo has recently entered into a strategic partnership with the sports betting operator 4BetNow, marking a significant step towards enhancing the financial transaction processes for 4BetNow’s expanding customer base in Kenya. This collaboration is designed to facilitate seamless deposit and withdrawal of local currencies, leveraging the robust fintech solutions provided by Xprizo.
4BetNow’s Kenyan Market Launch
4BetNow has recently launched its retail and online operations in Kenya as part of its broader expansion strategy. By entering this regulated market, 4BetNow aims to cater to the growing demand for sports betting services in Kenya. The integration with Xprizo’s fintech services will play a pivotal role in providing a superior transaction experience for its users.
Xprizo’s Fintech Solutions
Xprizo’s fintech platform is well-known for its efficiency and reliability, especially in regions where traditional banking services are either limited or non-existent. The partnership with 4BetNow is poised to leverage Xprizo’s existing collaboration with M-Pesa, a popular mobile money service in Kenya. This will allow 4BetNow customers to manage their financial transactions through a single, integrated interface, enhancing user convenience.
Richard Mifsud’s Vision
Richard Mifsud, the Chief Vision Officer at Xprizo, expressed his enthusiasm about the partnership, stating, “We’re thrilled to go live with 4BetNow in Kenya and look forward to playing a key role within its expansion plans. Xprizo prides itself on providing unmatched fintech services that connect people, particularly where traditional payment solutions are scarce. New 4BetNow customers will also be able to benefit from a unique cash-back offer as they sign up for the service.”
Addressing Payment Ecosystem Gaps
The partnership aims to address significant gaps in the current payment ecosystem by offering Kenyan users secure and efficient payment solutions. This includes facilitating cross-border transactions and supporting local operations, thereby creating a more inclusive financial environment for sports betting enthusiasts.
4BetNow’s Commitment to Customer Experience
A spokesperson from 4BetNow highlighted the advantages of using Xprizo’s payment ecosystem, stating, “Using Xprizo’s payment ecosystem will enable us to provide a fast and secure experience for our Kenyan customers.” This statement underscores 4BetNow’s commitment to delivering an enhanced customer experience through reliable and swift financial transactions.
Xprizo and M-Pesa Partnership
In September 2023, Xprizo formed a significant partnership with M-Pesa to allow users to deposit and withdraw funds directly into their Xprizo wallets. This integration aims to streamline payments across various platforms, making it easier for users to manage their funds efficiently.
Global Expansion with Blokotech
In addition to its Kenyan venture, Xprizo has also expanded its footprint in other regions. In January 2024, Xprizo partnered with Blokotech to enhance payment options in Southeast Asia and the Gulf Cooperation Council (GCC) countries. This collaboration aimed to create a secure payment experience by introducing multiple payment methods and incorporating advanced encryption and fraud prevention measures.
The partnership between Xprizo and 4BetNow is a testament to the growing synergy between fintech solutions and the sports betting industry. By combining their strengths, both companies aim to provide a seamless, secure, and efficient payment experience for users in the Kenyan market. This collaboration not only enhances the financial transaction process but also addresses broader issues within the payment ecosystem, paving the way for future innovations in the sector.