In a significant move set to reshape the iGaming landscape, Symplify has announced a new collaboration with WiseGaming. This strategic partnership aims to integrate Symplify’s advanced engagement features into WiseGaming’s CRM, data hub, and communication channels, promising a transformative impact on player experiences across the industry.
A New Era of Engagement
Symplify, known for its innovative CRM and AI-driven solutions, will be embedding its cutting-edge Campaign and Journey Builder modules into WiseGaming’s platform. These modules, renowned for their AI optimization capabilities, are designed to help WiseGaming’s partners create highly customized and engaging experiences for their players. Additionally, Symplify’s site conversion testing modules will be leveraged to enhance user interaction and retention.
The integration will not only bolster WiseGaming’s existing offerings but also provide a robust framework for their partners to deliver personalized and efficient player engagement strategies.
The Tools of Transformation
Symplify’s Campaign and Journey Builder modules are pivotal in this partnership. The Campaign Builder allows for the creation of sophisticated marketing campaigns tailored to individual player preferences, while the Journey Builder enables the design of personalized player journeys that enhance engagement and retention.
In a notable expansion of Symplify’s engagement suite, the company introduced an Instant Messaging service in June 2024, initially launching with Telegram. This service is set to expand across multiple messaging platforms, further enhancing the communication capabilities available to WiseGaming’s partners.
Voices from the Industry
Christoffer Feldt-Sørensen, Symplify’s Head of Sales, highlighted the strategic importance of the partnership: “WiseGaming has quickly become a force in the international iGaming space and boasts an impressive list of partners. Working together will allow WiseGaming to use our cloud-based CRM and AI ecosystem to build on their growth momentum by engaging with its audiences on a deeper level.”
Steven Paton, Commercial Director at WiseGaming, echoed this sentiment: “Symplify’s powerful 360° communication platform is a perfect fit for our proprietary technology and supports our mission of providing our partners with the very best iGaming solutions.”
Their statements underscore the anticipated synergy between Symplify’s technological capabilities and WiseGaming’s innovative solutions, setting the stage for enhanced player engagement and satisfaction.
Expanding Horizons
In addition to the WiseGaming partnership, Symplify has been actively expanding its footprint in the iGaming industry. In May 2024, Symplify enhanced its collaboration with MegaRush Casino, extending CRM services to three additional brands under the MegaRush licence. This expansion includes the deployment of Symplify’s Journey Builder and Campaign Manager modules for multi-channel communication, demonstrating Symplify’s commitment to broadening its impact across various brands.
Symplify’s recent partnership with Playbook Engineering further illustrates its growing influence. By integrating its CRM ecosystem into Playbook’s platform, Symplify is now supporting major brands like StarSports, AK Bet, and NRG. Other notable partnerships, including agreements with AdmiralBet, nChain, and King Billy Casino, reflect Symplify’s strategic efforts to enhance its market presence and deliver comprehensive solutions to a diverse clientele.
Looking Ahead
The collaboration between Symplify and WiseGaming marks a significant step forward in the evolution of iGaming engagement strategies. By harnessing Symplify’s advanced tools and integrating them into WiseGaming’s comprehensive platform, the partnership is poised to set new standards in player engagement and experience.
As Symplify continues to expand its suite of tools and forge new partnerships, the potential for innovation and growth within the iGaming sector remains substantial. The integration of AI-driven solutions and personalized engagement strategies promises to redefine the way players interact with iGaming platforms, paving the way for a more dynamic and immersive industry landscape.