Rightlander, a prominent player in the affiliate compliance sector, has recently announced a significant leadership change. Sarafina Wolde Gabriel, who has been a vital part of the company as its Chief Strategy Officer (CSO), is now stepping into the role of Chief Executive Officer (CEO). With nearly two decades of experience in digital marketing and affiliate compliance, Wolde Gabriel’s appointment marks a pivotal moment for Rightlander as it continues to expand its reach and enhance its product offerings.
Leadership Transition
Sarafina Wolde Gabriel’s promotion to CEO follows her successful tenure as CSO, where she played an instrumental role in Rightlander’s growth and market expansion. Under her strategic guidance, the company ventured into new markets and continuously improved its suite of compliance solutions. Ian Sims, the Founder of Rightlander, expressed his enthusiasm for Wolde Gabriel’s new role, stating:
“We are thrilled to have Sarafina step into the role of CEO. Her experience and understanding of the industry make her the ideal leader to continue advancing our mission of providing compliance solutions. We are confident that under her leadership, Rightlander will continue to thrive and set new standards in affiliate compliance.”
A Vision for the Future
Wolde Gabriel’s vision for Rightlander focuses on innovation and client support. In her statement, she highlighted her commitment to working with the company’s talented team to build on past successes and drive further innovation. She emphasized the importance of supporting clients in navigating the complexities of affiliate compliance and achieving their business goals:
“I look forward to working with our talented team to build on our successes and drive further innovation in our solutions. Together, we will continue to support our clients in navigating the complexities of affiliate compliance and achieving their business goals.”
Strategic Partnerships and Market Expansion
Rightlander’s strategic partnerships have been a cornerstone of its success, and Wolde Gabriel’s leadership is expected to further strengthen these alliances. In July 2024, Rightlander announced a significant partnership with Soft2Bet to support marketing compliance in various jurisdictions, including Denmark, Italy, Sweden, Romania, and Ontario. This collaboration aims to address non-compliance issues and ensure adherence to affiliate regulations.
Earlier in 2024, Rightlander also extended a similar compliance partnership with Boylesports in the UK. These partnerships demonstrate Rightlander’s commitment to providing robust compliance solutions and its ability to adapt to the evolving regulatory landscape.
Building on a Solid Foundation
Rightlander has established itself as a leader in the affiliate compliance sector through its innovative solutions and strategic initiatives. With Wolde Gabriel at the helm, the company is poised to build on this solid foundation and continue its trajectory of growth and innovation. Her extensive experience in digital marketing and affiliate compliance positions her well to lead Rightlander into the future.
The appointment of Sarafina Wolde Gabriel as CEO marks an exciting new chapter for Rightlander. Her leadership, experience, and vision are expected to drive the company forward, fostering innovation and supporting clients in achieving their business goals. With strategic partnerships and a commitment to excellence, Rightlander is well-positioned to continue setting new standards in the affiliate compliance industry.