In a notable development in the world of sports and entertainment partnerships, MGM Resorts International has recently announced a major collaboration with the New York Yankees. This strategic alliance designates MGM Resorts as a “Proud Partner of the New York Yankees,” marking a significant milestone in both organizations’ efforts to enhance fan engagement and brand visibility. This partnership involves a variety of initiatives, including brand placement at Yankee Stadium, exclusive experiences for fans, and potential growth opportunities for MGM Resorts’ properties.
Partnership Highlights:
MGM Resorts’ new role as a Proud Partner of the New York Yankees will see the company’s branding prominently displayed at Yankee Stadium. This includes LED signage, first and third base rotational signage, and MGM Resorts’ logo appearing on the back of the pitcher’s mound during live local television broadcasts of select games. The partnership also encompasses exclusive experiences for MGM Rewards members and baseball fans, such as the chance to watch batting practice and throw out a ceremonial first pitch at Yankee Stadium.
Additionally, MGM Resorts’ Empire City Casino, located in Yonkers, New York, will host Yankees-themed fan activities and experiences involving active Major League Baseball (MLB) players and alumni. This collaboration is poised to enhance the visibility and appeal of both brands, leveraging the Yankees’ iconic status and MGM Resorts’ commitment to providing exceptional experiences.
Strategic Goals and Community Impact:
Bill Hornbuckle, CEO and president of MGM Resorts, expressed enthusiasm about the partnership, emphasizing the company’s dedication to investing in the community and collaborating with the New York Yankees. Hornbuckle highlighted that MGM Resorts has been operating Empire City Casino and Yonkers Raceway for the past five years, and this partnership aligns with their ongoing efforts to secure a full commercial casino license at Empire City. The alliance provides an opportunity to further develop these properties, ensuring they meet the high standards of hospitality that MGM Resorts is known for.
Michael Tusiani, senior vice president of partnerships for the New York Yankees, echoed Hornbuckle’s sentiments, noting the excitement surrounding the collaboration. Tusiani emphasized the increased exposure and recognition the MGM Resorts brand will gain through signage at Yankee Stadium and integration into television broadcasts. This partnership is expected to bolster MGM Resorts’ brand visibility, particularly for the nearby Empire City Casino.
Ed Domingo, president and COO of MGM Resorts’ Empire City Casino, also commented on the significance of the partnership. Domingo highlighted that Empire City Casino’s proximity to the Bronx, combined with its status as a key gaming entertainment destination and employer in the area, positions it well for growth. The partnership with the Yankees will create unique opportunities for guests and baseball fans, further enhancing the casino’s appeal and engagement.
Previous Collaborations and Industry Impact:
This partnership builds on MGM Resorts’ existing relationships with Major League Baseball (MLB). In November 2018, MGM Resorts and MLB signed a partnership in the US and Japan, designating MGM Resorts as the first “Official Gaming Partner of MLB” and “Official Entertainment Partner of MLB.” Furthermore, MGM Resorts has been an “Official Partner of MLB Players” since 2022. These previous collaborations have established MGM Resorts as a key player in the sports and entertainment industry, reinforcing its commitment to delivering exceptional experiences and engaging with fans across various platforms.
The partnership between MGM Resorts International and the New York Yankees represents a significant advancement in the integration of sports, entertainment, and hospitality. By leveraging the Yankees’ iconic brand and MGM Resorts’ expertise in providing world-class experiences, this alliance is set to create new opportunities for fan engagement and brand visibility. As MGM Resorts continues to pursue its goals of expanding its properties and enhancing its presence in the gaming and entertainment sectors, this partnership stands as a testament to the potential for synergistic collaborations in the industry.