Virgin Bet has embarked on a significant new partnership with WalkSafe, a personal safety app, to address the growing concerns around safety at racing events. This collaboration is part of Virgin Bet’s broader ‘A Good Bet’ campaign, which aims to drive positive change within sports and culture, particularly in improving safety for individuals traveling alone to and from racing events.
Details of the Partnership
The partnership between Virgin Bet and WalkSafe will be officially launched at the Virgin Bet Ayr Gold Cup Festival in September. This collaboration represents a significant milestone in Virgin Bet’s commitment to improving safety at sporting events. The initiative will continue throughout the 2024-25 racing season, with WalkSafe’s technology being integrated into Virgin Bet-sponsored races.
Statements from Key Figures
LiveScore Group CEO Sam Sadi highlighted the importance of this partnership, stating, “At Virgin Bet, as part of our ‘A Good Bet’ brand proposition, we want to make sporting events a safe environment for everyone from start to finish, including traveling to and from a venue. By collaborating with WalkSafe, we are achieving this goal and setting a new standard for the racing industry.”
WalkSafe Founder Emma Kay also shared her excitement about the partnership: “We are thrilled to collaborate with Virgin Bet to highlight personal safety at sporting events. This partnership brings attention to safety concerns and provides the technology, confidence, and support individuals need to get home safely.”
Impact and Future Prospects
The Virgin Bet and WalkSafe partnership is more than just a safety initiative; it sets a new benchmark for how personal security can be integrated into the sports and racing industry. By leveraging WalkSafe’s technology, Virgin Bet is pioneering a new approach to event safety, extending the focus beyond the event itself and addressing the journey to and from the venue.
Corporate Social Responsibility (CSR) Update
In other CSR news, Softswiss has recently shown support for communities affected by flooding in Brazil. The company has donated clean water equipment to two schools, demonstrating its commitment to social responsibility and positive global impact.
The partnership between Virgin Bet and WalkSafe is a landmark development in the racing industry, emphasizing the importance of personal safety and innovative technology. This collaboration aims to create a safer environment for racegoers, setting a new standard for event safety and corporate responsibility.