LiveScore has recently launched an innovative free-to-play football game called Build Up on its app, enhancing the experience for football fans by allowing them to predict match outcomes and win cash prizes. This launch is part of LiveScore’s broader strategy to engage fans more deeply with the sport, coinciding with a new TV commercial promoting its ‘Total Betting’ platform in Ireland.
Build Up is LiveScore’s latest addition to its suite of interactive games, designed to bring fans closer to the football action. The game offers users a chance to predict various match-related events, such as the probability of specific players scoring, assisting, or the overall result of a match. By correctly predicting these outcomes, participants earn points, which help them climb an overall leaderboard. What sets Build Up apart is its unique scoring system: predictions that are less likely to occur are rewarded with more points, adding an element of strategy and excitement to the gameplay.
Players who finish high on the leaderboard at the end of each round have the opportunity to win cash prizes, making the game not just entertaining but potentially rewarding as well.
The Launch of Build Up and Its First Round
The first round of Build Up took place over the weekend of August 17-18, coinciding with a highly anticipated match between Manchester City and Chelsea on Sunday, August 18. The game round opened on Thursday, August 15, giving users ample time to make their predictions.
Initial feedback from users has been promising, with many appreciating the added layer of engagement during the match. The chance to make predictions and win prizes has enhanced the viewing experience for many fans, who now have more at stake during the games they watch.
Who Can Play Build Up?
Build Up is accessible through the LiveScore app, which is available on both iOS and Android platforms. However, the game is currently restricted to residents of Ireland and the UK who are aged 18 and over. This ensures that the game adheres to local regulations and is only accessible to those legally eligible to participate.
CEO Sam Sadi on LiveScore’s Latest Innovation
LiveScore Group CEO, Sam Sadi, expressed his excitement about the launch of Build Up, highlighting how it aligns with the company’s mission to enhance fan engagement and bring them closer to the sports they love. He stated:
“We’re thrilled to launch the Build Up, an exciting addition to LiveScore’s suite of free-to-play games. The launch of Build Up further represents LiveScore Group’s mission of fueling fans’ passion for sport, bringing them closer to the action and providing the chance to win cash prizes, as we continue to enhance the experience for football fans.”
This statement underscores LiveScore’s commitment to providing innovative and engaging experiences for its users, aligning with their broader goal of enhancing fan interaction with the sport.
LiveScore’s New Marketing Push
In addition to launching Build Up, LiveScore has also introduced a new TV commercial in Ireland targeting sports audiences. This commercial is part of their strategy to promote the ‘Total Betting’ platform, which offers a comprehensive range of betting options for sports fans.
The simultaneous launch of the Build Up game and the new commercial campaign demonstrates LiveScore’s integrated approach to enhancing user engagement and expanding its market presence. By offering a free-to-play game alongside promoting their betting platform, LiveScore is catering to a wide range of football enthusiasts, from casual fans to those interested in sports betting.
The launch of Build Up and the new TV commercial represents significant steps forward for LiveScore in enhancing fan engagement and expanding its offerings. By combining innovative game mechanics with a focus on rewarding participation, LiveScore is positioning itself as a leader in sports entertainment and betting.
For fans in Ireland and the UK, Build Up offers a unique opportunity to engage with football on a deeper level, adding excitement to every match. As LiveScore continues to innovate and expand its offerings, users can look forward to even more ways to connect with the sports they love.