In a significant move to enhance its offerings in the sports betting sector, Bragg Gaming Group has announced a strategic partnership with Kero Gaming. This new agreement will see Kero Gaming’s diverse product suite integrated into the Bragg HUB content aggregation platform. This collaboration is poised to enrich Bragg’s content offerings and expand its market presence.
Overview of the Partnership
Bragg Gaming Group, a prominent player in the iGaming content provider sector, has signed a deal with Kero Gaming to integrate Kero’s suite of sportsbook products into the Bragg HUB content aggregation platform. This platform is a crucial tool in Bragg’s strategy to deliver a broad array of gaming content to its global customer base.
Kero Gaming’s Technological Edge
Kero Gaming is recognized for its innovative approach in the sports betting domain. Their platform stands out by combining in-play betting markets with live chat and live streaming functionalities. This integration aims to provide users with a seamless and engaging betting experience, combining real-time data with interactive features.
Key Statements from the Executives
Ivica Jovanovski, Bragg Gaming Group’s Head of Aggregation, expressed enthusiasm about the partnership. He highlighted the significance of offering Kero’s sportsbook products through the Bragg HUB platform for the first time. Jovanovski emphasized that this deal represents a strategic growth opportunity for Bragg, aiming to enhance the sports betting technologies and platforms accessible to their global customers.
Tomash Devenishek, CEO of Kero Sports, echoed a positive sentiment about the partnership. He underscored Kero’s commitment to innovation in the sports betting sector. According to Devenishek, integrating Kero’s advanced technology and real-time micro markets with Bragg’s platform is a major step forward in delivering exceptional sports betting products on a global scale.
Enhanced Product Offering
The integration of Kero’s sportsbook products into Bragg HUB will enrich the content available to Bragg’s aggregation customers. This move is expected to bolster Bragg’s position in the market by providing access to advanced sports betting technology.
Global Market Expansion
By leveraging Kero’s innovative solutions, Bragg Gaming Group aims to expand its reach in the global sports betting market. This partnership will enable Bragg to offer cutting-edge sports betting solutions to a wider audience.
Increased Competitive Edge
The deal is likely to enhance Bragg’s competitive edge in the iGaming industry. The addition of Kero’s products to Bragg HUB could attract more customers and increase engagement on the platform.
The partnership between Bragg Gaming Group and Kero Gaming marks a significant development in the iGaming sector. By integrating Kero’s advanced sportsbook products into its content aggregation platform, Bragg Gaming Group is set to enhance its offerings and expand its global footprint. This collaboration underscores both companies’ commitment to innovation and growth in the sports betting industry. As they move forward, the strategic alliance is expected to deliver considerable benefits to their customers and solidify their positions in the market.