The iconic Fountains of Bellagio in Las Vegas have undergone a remarkable transformation, introducing a new experience that stands out from its 25-year history. This transformation comes courtesy of a unique collaboration between Marriott International and MGM Resorts International, marking a new chapter for both the Fountains and the Marriott Bonvoy loyalty program.
A Historic First: Guest-Choreographed Fountain Show
For the first time since their inception, the Fountains of Bellagio have incorporated a show choreographed by a guest. This landmark event was made possible through an innovative partnership between Marriott International and MGM Resorts International, aimed at enhancing the experiences available to Marriott Bonvoy members.
Scott Krupa, a Marriott Bonvoy Elite member from Atlanta, Georgia, became the first guest to choreograph a performance at the Fountains after winning an exclusive opportunity. Krupa’s choreography is set to U2’s hit track “Beautiful Day,” adding a fresh and personal touch to the famous water display.
The Journey to Choreography: A Unique Experience
The opportunity for Krupa to choreograph a show didn’t come easy—it was the result of a competitive bidding process. Krupa, determined to seize this once-in-a-lifetime experience, bid an astounding 2.4 million Marriott Bonvoy points to win the honor. This high-stakes auction underscores the value Marriott Bonvoy members place on unique and memorable experiences that go beyond traditional travel perks.
Krupa’s journey wasn’t just about creating a show; it involved a deep dive into the intricate technology that powers the Fountains. He worked closely with the creative team at WET, the company behind the Fountains’ design and operation. This collaboration allowed him to learn the ins and outs of aquatic choreography, including the precise timing and synchronization required to match the fountain movements to the rhythm and energy of the music.
A New Show in the Lineup
Krupa’s choreography has now become part of the Bellagio’s rotation of 40 shows, which are performed for thousands of visitors each day. The Fountains of Bellagio operate on a regular schedule, with shows every 30 minutes on weekdays and even more frequently on weekends and evenings, ensuring that Krupa’s creation will be seen by countless spectators from around the world.
Expanding the Marriott-MGM Collaboration
This unique experience at the Bellagio is just one of many benefits resulting from the broader alliance between Marriott International and MGM Resorts International. Announced earlier this year, this partnership allows Marriott Bonvoy members to earn and redeem points at MGM Collection destinations, significantly expanding the portfolio of properties available to Marriott’s loyal customers.
Beyond hotel stays, the collaboration aims to offer unique experiences and exclusive benefits to members who book through Marriott’s channels. This strategy is designed to provide more value and create memorable moments for Marriott Bonvoy members, enhancing their overall travel experiences.
Gaming and Hospitality: A Unique Convergence
Another exciting aspect of the Marriott-MGM collaboration is the integration of gaming and hospitality. The partnership allows members to earn hotel points not only through stays but also through sports betting and online casino play via BetMGM, MGM Resorts’ online gaming platform.
Adam Greenblatt, CEO of BetMGM, emphasized the significance of this collaboration: “The partnership with Marriott Bonvoy is a monumental differentiator for us. This partnership will extend our brand to millions of potential new customers while offering our players the unique benefit of utilizing their gameplay to tap into the world of Marriott Bonvoy’s portfolio of experiences.”
Looking to the Future: More Exclusive Experiences Ahead
As Marriott International and MGM Resorts International continue to strengthen their partnership, more exclusive experiences are on the horizon for Marriott Bonvoy members. One such opportunity is centered around the highly anticipated Formula 1 Las Vegas Grand Prix. While details are still being finalized, the prospect of combining a world-class sporting event with luxury hospitality offerings highlights the innovative approach both companies are taking to redefine loyalty and guest experiences.
The collaboration between Marriott International and MGM Resorts International is setting a new standard in the hospitality industry, blending luxury accommodations with unique, personalized experiences. Scott Krupa’s guest-choreographed fountain show at the Bellagio is a perfect example of how this partnership is creating unforgettable moments for Marriott Bonvoy members.
As the alliance continues to evolve, Marriott Bonvoy members can look forward to even more extraordinary opportunities that go beyond the typical hotel stay, redefining what it means to be a loyal guest in today’s hospitality landscape.