Sports Information Services (SIS), a prominent supplier of live sports data, has launched its Competitive Gaming esports products in collaboration with Codere, a leading gaming operator. This new offering is now available across retail and online channels in Argentina, Colombia, Mexico, Panama, and Spain.
Expanding the Esports Betting Landscape
SIS’s new esports offering includes eSoccer and eBasketball events that are part of the H2H Global Gaming League. These events are specifically designed to provide continuous betting opportunities, featuring over 150,000 events annually. This extensive coverage is intended to cater to the growing demand for esports content among bettors, ensuring that Codere’s customers have access to a wide range of betting options around the clock.
Advanced Features for an Enhanced Betting Experience
The esports events provided by SIS are produced in-house at their studios in the UK, with a focus on delivering high-quality content tailored for sportsbooks.
Ultra-Low Latency Live Streaming
Ensuring that bettors experience minimal delay during live betting, which is crucial for esports where split-second decisions can impact the outcome of a bet.
Integrity Referees Trained by the Esports Integrity Commission (ESIC)
These referees are specifically trained to maintain the integrity of the competitions, ensuring a fair and transparent betting environment. This commitment to integrity is vital in maintaining trust among bettors and protecting the reputation of both SIS and Codere.
Strategic Goals and Market Expansion
The launch of SIS’s Competitive Gaming products with Codere aligns with both companies’ strategic goals of expanding their presence in key markets. By integrating these esports offerings, Codere aims to enhance its market standing by providing the best range of betting products available. Sergio Garcia, Codere Sportsbook Operations Manager, emphasized this goal:
“Our goal is to enhance our standing in the market by having the best range of betting products available, and this integration helps us achieve that goal. SIS is renowned for providing a wide range of highly engaging premium action that captivates a wide demographic of bettors across both retail and online channels.”
Broader Implications for the Betting Industry
This partnership also reflects broader trends in the betting industry, where there is a growing emphasis on esports as a key area for growth. Esports betting has become increasingly popular due to the rise of competitive gaming as a mainstream entertainment form, especially among younger demographics who are more inclined to engage with digital and interactive forms of entertainment.
Angel Calderon, Head of Sales for Iberia, UK, and Europe at SIS, highlighted the importance of this launch for both SIS and Codere:
“We are delighted to be able to provide our round-the-clock eSoccer and eBasketball content to Codere and believe that it will not only serve to increase choice to its customers but also drive significant additional revenues.”
Previous Collaborations and Future Prospects
The launch of SIS’s esports products with Codere follows a series of strategic moves by SIS to broaden its esports content offerings. This includes a recent expansion with bet365, which saw the integration of SIS’s eSoccer portfolio alongside its existing eBasketball offerings across regulated markets. These partnerships are part of SIS’s broader strategy to cement its position as a leading provider of esports content to sportsbooks globally.
Additionally, in August 2024, Codere partnered with gaming supplier Beter to distribute eFootball and eBasketball content through Beter’s ESportsBattle tournaments. This partnership underscores Codere’s commitment to diversifying its esports offerings and reaching a broader audience.
The launch of SIS’s Competitive Gaming esports products with Codere marks a significant development in the esports betting landscape, particularly in the Latin American and European markets. By offering a wide range of esports betting options with features like ultra-low latency streaming and ESIC-trained integrity referees, SIS and Codere are well-positioned to capture a growing share of the esports betting market. As the popularity of esports continues to rise, partnerships like this will be crucial in shaping the future of the betting industry.
This expansion not only enhances Codere’s product offering but also reinforces SIS’s reputation as a leading provider of innovative and engaging betting content. With over 150,000 events annually, this partnership promises to provide a comprehensive and dynamic betting experience for esports enthusiasts across multiple markets.