Thunderkick, a leading independent slots studio, has made a strategic move to expand its footprint in Latin America by entering the Colombian market through a new partnership with the gaming operator Luckia. This marks Thunderkick’s second major venture in the region, following its recent entry into Mexico.
Thunderkick’s Strategic Expansion into Latin America
Thunderkick is continuing its global expansion strategy, particularly focusing on Latin America, a region that has seen substantial growth in the online gaming sector. The company’s entry into Colombia is a significant step following its recent market launch in Mexico through a deal with RushBet. This strategic approach underscores Thunderkick’s commitment to tapping into emerging markets and diversifying its operational reach.
According to Mariam Dadosh, Thunderkick Account Manager, “Expansion across regulated Latin American markets remains a focal point of Thunderkick’s commercial plans, and the arrival in Colombia is evidence of our drive to diversify into new jurisdictions.”
Partnership with Luckia: A New Chapter in Colombia
Luckia, a reputable operator in the Colombian gaming market, obtained its gaming license from Colombia’s regulatory body, Coljuegos, in 2018. Since then, Luckia has been working to expand its portfolio and enhance its offerings to local players. The new partnership with Thunderkick will allow Luckia to offer a wide range of Thunderkick’s online casino games, providing an enriched gaming experience to its customers.
Eloy Fernandez, Head of Product at Luckia, expressed enthusiasm about the partnership, stating, “Thunderkick has been creating unique, immersive games for over a decade, and we can’t wait to offer this portfolio to our players.”
Game Portfolio and Local Market Appeal
Through this collaboration, Luckia will now feature Thunderkick’s popular titles such as “Xterminate,” “Midas Golden Touch 2,” and “12 Bolts of Thunder.” These games are known for their innovative design and engaging gameplay, which are expected to appeal to Colombian players, a market that is increasingly receptive to new and dynamic gaming content.
By offering these games, Luckia aims to enhance its market position and attract a broader audience in Colombia, a country that has shown strong growth potential in the online gaming industry.
Thunderkick’s Global Expansion Strategy
Thunderkick’s entry into Colombia is part of a broader strategy to strengthen its market presence not only in Latin America but also in Europe and North America. Earlier this year, the company announced its intentions to increase its footprint in these regions, focusing on both established and emerging markets.
The company’s recent activities in Spain through a partnership with Paf illustrate its commitment to expanding in Europe. This partnership allows Thunderkick to make its games available to Spanish players, further solidifying its presence in the European market.
Luckia’s Growing Influence in the Gaming World
Luckia has also been active in expanding its brand and reach in key markets. Earlier this month, the operator became an official partner of LaLiga in Spain and Mexico. This partnership is a strategic move to boost brand recognition and connect with new audiences in these regions, reflecting Luckia’s efforts to enhance its market position and visibility.
With its new role as LaLiga’s partner, Luckia is expected to gain significant exposure, helping it attract more players to its platform and expanding its customer base in the highly competitive online gaming industry.
Thunderkick’s expansion into Colombia through its partnership with Luckia marks a promising development in the Latin American gaming landscape. This move not only aligns with Thunderkick’s strategic goals of growth and market diversification but also positions both companies for continued success in the dynamic online gaming industry.
As Thunderkick continues to pursue opportunities in regulated markets across Latin America, its partnership with Luckia serves as a testament to its commitment to delivering high-quality gaming experiences and establishing a strong presence in new and emerging markets. With more expansions likely on the horizon, Thunderkick and Luckia are well-positioned to capitalize on the growing demand for online gaming in Colombia and beyond.