EveryMatrix, a leading B2B provider of iGaming software solutions, has announced a significant expansion of its partnership with DraftKings, one of North America’s premier online gaming and sports betting operators. In a move that underscores its growing footprint in the North American market, EveryMatrix will now provide DraftKings customers in Ontario, Canada’s largest province, with a wide array of games from its in-house studios, including Armadillo Studios, through a seamless integration with SlotMatrix, its proprietary B2B aggregation and content provision platform.
A Strategic Expansion into Ontario
The launch in Ontario marks the third North American territory where EveryMatrix content has gone live with DraftKings, following successful rollouts in New Jersey in June last year. Ontario’s entry is particularly noteworthy as it represents a substantial market, accounting for nearly half of Canada’s population. This expansion aligns with EveryMatrix’s broader strategy of penetrating significant markets in North America and strengthens its presence in the region.
Erik Nyman, President of EveryMatrix Americas, expressed his enthusiasm about the expansion into Ontario, saying: “EveryMatrix is thrilled to expand our partnership with DraftKings into Canada and the largest province, Ontario. This means we now reach half of the country’s population and marks yet another important milestone for the company. DraftKings is one of the largest igaming and sportsbook operators in North America, and we are one step closer to full market penetration with them.”
Building a Robust North American Presence
With the addition of Ontario, EveryMatrix now serves more than 300 global customers with North American licenses across six jurisdictions: Ontario, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. This geographic diversification not only highlights the company’s robust compliance capabilities but also its strategic foresight in identifying and entering key markets.
The partnership with DraftKings has been pivotal in EveryMatrix’s North American journey. By consistently delivering high-quality gaming content and innovative solutions, EveryMatrix has positioned itself as a trusted partner for leading operators in a competitive market landscape. The collaboration with DraftKings in Ontario is another testament to the company’s commitment to growth and excellence in the iGaming sector.
Why Ontario Matters
Ontario’s significance in the iGaming market cannot be overstated. As Canada’s most populous province, it offers a vast audience of potential customers and a favorable regulatory environment that has embraced online gaming. The province’s open licensing model allows multiple operators to offer their services, fostering a competitive market that encourages innovation and better services for consumers.
By entering Ontario, EveryMatrix not only gains access to a large and diverse market but also positions itself to capitalize on the province’s rapidly growing iGaming sector. The province’s regulatory framework provides a solid foundation for sustainable growth and customer acquisition, making it an attractive destination for companies looking to expand their North American presence.
The Role of SlotMatrix in the Expansion
Central to the partnership between EveryMatrix and DraftKings is the integration of SlotMatrix, EveryMatrix’s proprietary B2B aggregation and content provision platform. SlotMatrix offers a comprehensive suite of games and content from EveryMatrix’s in-house studios, including Armadillo Studios, and other third-party providers. This integration allows DraftKings to seamlessly enhance its game portfolio, providing a more diverse and engaging experience for its customers.
SlotMatrix’s seamless integration capabilities are a key differentiator in the competitive iGaming market. By offering a one-stop solution for gaming content, it simplifies the process for operators like DraftKings, enabling them to quickly and efficiently expand their offerings. This strategic advantage not only benefits EveryMatrix but also enhances DraftKings’ ability to attract and retain customers in the highly competitive Ontario market.
Future Prospects and Growth Opportunities
The expansion into Ontario is just one step in EveryMatrix’s ambitious plans for North America. With a solid foundation in key states and provinces, the company is well-positioned to explore additional opportunities for growth and partnership across the continent. The iGaming industry in North America is still in its early stages of development, with many states and provinces yet to fully regulate online gaming. This presents a significant growth opportunity for companies like EveryMatrix that have the experience, technology, and vision to capitalize on emerging markets.
As EveryMatrix continues to expand its footprint in North America, it will likely focus on deepening its relationships with existing partners like DraftKings while also exploring new partnerships and market entries. The company’s comprehensive suite of products, including gaming content, payment solutions, and compliance services, positions it well to support operators across the continent and drive the next phase of growth in the iGaming sector.
Insights from Erik Nyman: A Vision for the Future
Erik Nyman’s comments on the expansion into Ontario provide valuable insight into EveryMatrix’s strategic vision. By emphasizing the importance of reaching half of Canada’s population, Nyman highlights the scale of the opportunity in Ontario and the broader Canadian market. His remarks also underscore EveryMatrix’s commitment to working closely with partners like DraftKings to achieve full market penetration and deliver exceptional value to customers.
Nyman’s vision for EveryMatrix goes beyond simply expanding into new territories; it’s about building long-term relationships and establishing a strong presence in key markets. This approach is evident in the company’s careful selection of markets and partners, ensuring that each move aligns with its overall growth strategy and enhances its reputation as a leading provider of iGaming solutions.
The partnership between EveryMatrix and DraftKings in Ontario represents a significant milestone in the growth of both companies and the broader iGaming market in North America. By leveraging the strengths of SlotMatrix and building on its successful track record in other markets, EveryMatrix is well-positioned to make a strong impact in Ontario and beyond. As the company continues to expand its footprint and explore new opportunities, it remains focused on delivering innovative solutions and exceptional value to its partners and customers.
This expansion is a clear indication of EveryMatrix’s strategic direction and ambition. With a growing portfolio of partners and a strong presence in key markets, EveryMatrix is poised to play a leading role in shaping the future of iGaming in North America and beyond.