Les Ambassadeurs Club, a prominent casino in Mayfair, has once again demonstrated its commitment to addressing the issue of gambling harms by significantly increasing its contribution to charitable causes. This move comes as the club aims to surpass industry standards and promote safer gambling practices. The substantial increase in their donation showcases Les Ambassadeurs’ dedication to making a positive impact on research, education, and treatment (RET) initiatives aimed at reducing the risks associated with gambling.
Unprecedented Increase in Charitable Contribution:
In a remarkable feat, Les Ambassadeurs Club has boosted its charitable contribution to over 10 times the amount donated by other groups in the industry supporting RET efforts. The club’s commitment to philanthropy has soared from a modest 1% contribution last year to a substantial figure, showcasing their determination to go above and beyond the licensing guidelines set by the Gambling Commission. This increase in funding demonstrates Les Ambassadeurs Club’s resolute dedication to championing safer gambling practices and raising industry standards.
Tangible Steps toward Harm Prevention and Education:
Les Ambassadeurs Club is not only increasing its financial contribution but also taking concrete steps to address the issue of gambling harms. An additional 0.1% of Gross Gambling Yield (GGY) will be specifically allocated to harm prevention and education within the gaming sector. This proactive measure will have a tangible impact on the industry by funding vital research, prevention services, and enhancing the accessibility of the National Gambling Treatment Service. By investing in education and prevention, Les Ambassadeurs Club is actively striving to make a significant difference in combatting gambling-related issues.
Broadening the Scope of Corporate Philanthropy:
The Ambassadeurs Group, of which Les Ambassadeurs Club is a part, has embraced a broader approach to corporate philanthropy. Beyond their commitment to RET-related charities, the group has raised substantial funds, some of which have been donated to organizations connected to the gaming industry, while others support unrelated causes. This inclusive approach to philanthropy highlights the club’s holistic commitment to social responsibility and its recognition of the importance of giving back to communities.
GambleAware’s Recognition and Support:
GambleAware, a leading charitable organization focused on reducing gambling harms, has warmly acknowledged Les Ambassadeurs Club’s increased commitment. GambleAware’s CEO, Zoë Osmond, expressed gratitude for the club’s invaluable donation and emphasized the positive impact it would have on their ongoing work and that of their partners. The funds provided by Les Ambassadeurs Club will contribute to expanding research and prevention services, ultimately improving the accessibility and effectiveness of the National Gambling Treatment Service.
Les Ambassadeurs Club’s extraordinary increase in charitable contributions marks a significant milestone in the ongoing battle against gambling harms. By going above and beyond industry standards, the club has set a commendable example for other establishments to follow. Their commitment to RET initiatives, coupled with a proactive approach to harm prevention and education, reinforces their dedication to promoting safer gambling practices. With the support of organizations like GambleAware, Les Ambassadeurs Club’s efforts will help drive positive change and contribute to the well-being of individuals at risk of gambling-related harm.