In a significant industry shift, Dan De Souza has transitioned from his previous role at Optimove to take on the position of Vice President at Flows, an innovative iGaming integration and automation platform. This move marks a pivotal moment for Flows as it embarks on its latest expansion phase. With De Souza’s extensive operational background in scaling brands and expanding markets within the gaming industry, the company is poised to capitalize on his expertise.
Background and Career Trajectory
Dan De Souza’s career in the gaming industry has been marked by a series of strategic roles that have honed his skills in partnership negotiations and market diversification. His previous positions at Optimove and Betway have equipped him with a deep understanding of the operator side of the industry, positioning him as a valuable asset for Flows.
At Optimove, De Souza played a critical role in driving growth and enhancing customer engagement through advanced marketing technologies. His tenure at Betway further solidified his reputation as a skilled negotiator and market strategist. These experiences have prepared him well for his new role at Flows, where he will leverage his knowledge to drive the company’s next phase of growth.
De Souza’s Vision for Flows
In his new role as VP at Flows, De Souza aims to harness his extensive industry knowledge and operational experience to benefit the company. His appointment comes at a time when the iGaming industry is experiencing rapid changes, driven by advancements in artificial intelligence, increased automation, and new global opportunities.
De Souza expressed his enthusiasm about joining Flows, stating: “I’ve had an incredible few years with Optimove, and I’m truly grateful for the opportunity to work with such a fantastic company. However, with the industry rapidly evolving – driven by advancements in AI, increased automation, and major global opportunities as new territories open up – the timing felt right for a new challenge.”
He further elaborated on his excitement about Flows, noting: “Flows will revolutionise the way businesses automate and manage their operations, and I look forward to joining the most talked-about startup in the industry and having the chance to showcase the product’s potential for both new and established operators, was an opportunity I couldn’t resist!”
Flows’ Strategic Expansion and Recent Developments
Flows has been actively expanding its footprint in the iGaming industry. In early 2023, the company signed a significant agreement with Vincitù Group to provide its no-code innovation platform within the Italian market. This partnership marked a crucial step in Flows’ strategy to broaden its market presence.
More recently, in January 2024, Flows secured a new deal with PressEnter Group. This agreement will see Flows’ automation technology implemented across PressEnter’s iGaming brands, further solidifying its position in the market.
Industry Impact and Future Prospects
The appointment of Dan De Souza is expected to have a profound impact on Flows’ commercial efforts. James King, CEO of Flows, highlighted the strategic significance of De Souza’s addition to the team: “Dan is a fantastic addition to the team. His experience, industry knowledge, and vast network is exactly what we’ve needed to hypercharge our commercial efforts. I’m really excited to see the impact Dan will have with us, having witnessed his many successes in previous roles he’s held.”
De Souza’s extensive background in the industry, combined with Flows’ innovative technology, positions the company well for future success. As Flows continues to expand and adapt to the evolving landscape of the iGaming industry, De Souza’s leadership will be instrumental in driving growth and achieving the company’s strategic objectives.
Dan De Souza’s transition to Flows as Vice President represents a strategic move that aligns with the company’s vision of revolutionizing iGaming automation and integration. His extensive experience and proven track record in the industry make him a valuable addition to the team. As Flows embarks on its latest expansion phase, De Souza’s leadership is expected to play a key role in shaping the company’s future and driving its success in a rapidly evolving market.