In the rapidly evolving world of esports, providing real-time, in-depth data to enhance the betting experience is becoming increasingly important. A recent development that underscores this trend is the extended partnership between Beter, a leading provider of esports and sports betting solutions, and Grid, a live data provider for esports events. This collaboration seeks to elevate Beter’s esports betting platform by integrating advanced data visualization tools, offering bettors a more immersive, informed, and real-time experience during esports competitions.
The Map Winner Prediction Tracker
This tool is designed to give users insights into who is likely to win the current map in a match, offering real-time updates based on ongoing events.
Series Scoreboard
A full view of the series progress, showing scores across all games played.
LiveLog
A real-time feed providing key in-game updates and statistics, helping bettors track developments minute by minute.
Comparison Widgets
These features allow users to compare team or player stats in real-time, assisting them in making better betting decisions.
By integrating these advanced widgets into its platform, Beter aims to offer a seamless and data-rich betting experience, helping users follow the progress of esports matches in real time. Such features are critical in esports betting, where outcomes can change rapidly, and having access to up-to-the-second data can make a significant difference in decision-making.
Adaptability Across Esports Titles and Genres
Another major selling point of the widgets offered through this partnership is their adaptability. Whether the platform is hosting betting options for a first-person shooter (FPS) like CS, a multiplayer online battle arena (MOBA) like League of Legends, or a sports simulation game like eFootball, the data visualizations are flexible enough to suit any game and genre.
This adaptability is crucial as esports continues to diversify and grow, with new games and genres emerging on a regular basis. Betting platforms need to be equipped with tools that can easily pivot to accommodate new titles, and the Beter-Grid collaboration ensures this flexibility.
Customization for Betting Platforms
Beter and Grid’s data widgets are not only designed with the end-user in mind but also offer customization options for betting platforms. This ensures that the look and feel of the visualizations can match the specific branding needs of each platform, making them highly versatile for operators looking to maintain a cohesive brand identity.
Additionally, the widgets are compatible with both desktop and mobile versions of platforms, ensuring a consistent user experience across different devices. This multi-platform compatibility is crucial in today’s market, where users expect a seamless transition between desktop and mobile environments.
The Impact of Real-Time Data on the Esports Betting Experience
Integrating real-time data and visualization tools into betting platforms has transformative potential for the esports betting industry. The Beter-Grid collaboration is a prime example of how the right technology can dramatically enhance the overall user experience. Here’s how real-time data integration impacts esports betting:
Enhanced Engagement for Bettors
Esports fans are accustomed to fast-paced, dynamic gameplay, and betting platforms must keep up with this level of excitement. By providing live data and real-time statistics, Beter’s platform enables bettors to stay fully engaged with the action as it unfolds.
More Informed Betting Decisions
One of the main goals of this partnership is to provide bettors with the tools they need to make smarter, more informed decisions. Instead of relying purely on intuition or basic match statistics, users now have access to a wealth of detailed data, from win rates to player-specific performance metrics. These insights can dramatically improve a bettor’s understanding of the game’s progress, leading to more strategic betting.
Increased User Retention
In the highly competitive world of esports betting, user retention is key. Platforms that offer a superior betting experience through real-time data, engaging visuals, and customizable options are more likely to keep users coming back. Beter’s integration of Grid’s data tools represents a significant step forward in creating a more interactive and enjoyable betting environment, which can ultimately lead to higher levels of user retention.
Strategic Partnerships Boosting Beter’s Market Presence
The extended partnership with Grid is just one of the many strategic moves Beter has made recently to enhance its position in the esports betting industry. In August 2024, Beter also partnered with Codere, a leading sportsbook operator in Spain and Latin America, to offer its ESportsBattle tournaments, including popular titles like eFootball and eBasketball.
This collaboration with Codere is part of a broader effort by Beter to expand its esports offerings and tap into new markets. By providing access to a growing roster of esports tournaments, Beter has been able to contribute to increased player engagement across Codere’s platforms. As esports continues to gain popularity in regions like Latin America, such partnerships will likely play a crucial role in driving future growth.
Expanding into Africa: The SportyBet Partnership
In July 2024, Beter further expanded its global footprint by partnering with SportyBet, an African operator known for its presence across several countries on the continent. This partnership involves Beter providing both sports and esports content to SportyBet, marking a significant milestone in Beter’s efforts to penetrate the African market.
The esports scene in Africa, while still emerging, is showing great potential for growth. By entering this market early, Beter is positioning itself to be a key player in the region as esports and esports betting continue to gain traction. Through its partnerships with operators like SportyBet, Beter can introduce African bettors to a wider range of esports options, supported by the advanced data and analytics tools provided by Grid.
The extension of Beter’s partnership with Grid represents a pivotal moment for both companies, as they work together to bring cutting-edge data visualization and real-time analytics to the esports betting community. Through the integration of Grid’s widgets and customizable data tools, Beter is positioning itself as a leader in the esports betting space, offering users a more immersive and informed betting experience.
As esports continues to grow and attract more fans worldwide, the demand for real-time data and detailed game insights will only increase. With the ability to provide these features across a variety of esports titles and platforms, Beter’s collaboration with Grid ensures that it is well-equipped to meet this demand, while also helping bettors make smarter, data-driven decisions.
Furthermore, Beter’s strategic partnerships with operators like Codere and SportyBet highlight the company’s commitment to expanding its presence in key markets around the world. By offering advanced esports betting solutions, powered by real-time data and analytics, Beter is not only enhancing the betting experience for users but also positioning itself for continued success in the fast-growing esports industry.