In a significant development in the iGaming industry, Imagine Live has announced a major expansion of its partnership with Betera. The new agreement marks a milestone with the launch of a dedicated studio specifically designed for the Belarusian market. This studio will feature branded roulette and blackjack tables, tailored to meet the preferences of local players.
Overview of the New Partnership
Imagine Live, a prominent player in the live casino sector, has taken a bold step by expanding its collaboration with Betera. This enhanced partnership is characterized by the launch of a state-of-the-art studio dedicated to the Belarusian market. The studio is set to feature a range of new elements, including exclusive branded tables for blackjack and roulette, aimed at providing a tailored gaming experience for Belarusian players.
Hakob Manukyan, CEO of Imagine Live Armenia
Hakob Manukyan expressed enthusiasm about the expanded partnership, stating, “We are delighted to expand our partnership with Betera through the launch of this dedicated studio. This initiative underscores our commitment to delivering top-quality, localised gaming experiences. By leveraging our bespoke technology and industry knowledge, we are poised to set new standards in the Belarusian iGaming market.”
Pavel Chernik, Head of Gambling Products at Betera
Pavel Chernik also shared his excitement about the collaboration, noting, “Our collaboration with Imagine Live continues to expand. We are proud to unveil the launch of the dedicated studio, designed to deliver a superior gaming experience featuring exclusive branded tables – Betera Blackjack 1 and Betera Roulette. This is a significant step for both companies, and we are thrilled about the opportunities that lie ahead with this collaboration.”
Impact on the Belarusian iGaming Market
The introduction of the new studio is expected to have a substantial impact on the Belarusian iGaming market. By offering localized content and advanced technology, Imagine Live and Betera aim to set new standards in the industry. The exclusive branded tables and tailored gaming experience are likely to attract a significant number of players, enhancing the competitive landscape and driving growth in the market.
Previous Expansion into the Georgian Market
Earlier this year, Imagine Live also expanded its presence into the Georgian market through a partnership with Betlive. This deal involved the introduction of Imagine Live’s blackjack and roulette tables to Betlive’s customer base. The expansion into Georgia showcased Imagine Live’s commitment to broadening its reach and providing localized gaming experiences across different markets.
The expansion of the partnership between Imagine Live and Betera represents a significant development in the iGaming industry. The launch of the dedicated studio for the Belarusian market, with its advanced features and localized approach, is set to redefine gaming experiences for local players. As both companies continue to innovate and expand their reach, the industry can expect to see new standards and opportunities emerging in the global iGaming landscape.