In a strategic move to solidify its presence in the Latin American gaming sector, GR8 Tech has announced a significant new partnership with Jugabet, a prominent Peruvian operator. This collaboration marks GR8 Tech’s debut into the Peruvian market, enabled by the recent acquisition of a B2B gaming supplier license from MINCETUR in August.
This partnership will see Jugabet integrate GR8 Tech’s advanced sportsbook and iGaming platform, which has been specially designed to cater to the local Latin American market. The primary goal of this integration is to enhance Jugabet’s user experience through cutting-edge technology and sophisticated CRM solutions.
GR8 Tech’s Strategic Entry into Peru
GR8 Tech’s entry into the Peruvian market comes on the heels of a successful bid for MINCETUR approval. The acquisition of the B2B gaming supplier license is a pivotal step for GR8 Tech, allowing the company to expand its footprint in Latin America. The partnership with Jugabet represents GR8 Tech’s first major venture in Peru, and it is anticipated to set the stage for further expansion in the region.
Jugabet’s Perspective on the Partnership
Cristhian Gómez, Head of LatAm at Jugabet, expressed enthusiasm about the new collaboration. He highlighted GR8 Tech’s flexibility and profound understanding of the Peruvian market as key factors in choosing them as a technological partner. Gómez praised GR8 Tech’s modular platform architecture and API-based integrations, which will enable Jugabet to offer a unique and engaging experience to its players.
Gómez commented: “GR8 Tech stood out to us as a technological partner because of their remarkable flexibility and deep understanding of the Peruvian market. Their modular platform architecture and easy API-based integrations allow us to create a truly unique offering for our players, delivering maximum engagement and achieving success in this competitive market.”
GR8 Tech’s Recent Developments
This new partnership is part of a broader strategy by GR8 Tech to enhance its presence in the Latin American market. Earlier in the year, the company integrated CT Interactive’s full gaming portfolio with its casino platform and games aggregator, showcasing its commitment to broadening its offerings.
In addition, GR8 Tech recently appointed two new deputy CEOs in July, signaling a period of significant growth and organizational change. The company’s focus on expanding into the Latin American region is evident in these strategic moves and new developments.
Future Prospects and Expectations
GR8 Tech’s Chief Business Development Officer (CBDO), Yevhen Krazhan, shared his optimism about the new partnership with Jugabet. He emphasized the company’s commitment to delivering high-quality technology solutions and expressed confidence in the potential for mutual success.
Krazhan stated: “We are excited to collaborate with Jugabet and bring our state-of-the-art technology to the Peruvian market. We are confident in our ability to deliver outstanding results and look forward to helping Jugabet expand into other Latin American countries.”
This partnership represents a significant milestone for both GR8 Tech and Jugabet, promising to enhance the gaming experience for players in Peru and potentially set the stage for further regional expansion.
The collaboration between GR8 Tech and Jugabet is a strategic move aimed at capitalizing on the growing gaming market in Latin America. With GR8 Tech’s innovative technology and Jugabet’s local market expertise, the partnership is well-positioned to drive engagement and success in Peru. As GR8 Tech continues to expand its presence in the region, this partnership may pave the way for future ventures into other Latin American markets.