In an exciting move to expand its market presence, Bragg Gaming Group has partnered with Napoleon Sports and Casino, a leading operator in the Belgian market. The acquisition of Napoleon by the pan-European company Superbet Group in 2021 further solidifies its position as the largest operator in Belgium. This collaboration allows Bragg Gaming Group to introduce its exclusive content to the thriving Belgian online casino market, which was estimated to be worth $395 million in 2022.
The Collaboration:
Expressing her enthusiasm, Lara Falzon, President and COO of Bragg Gaming Group, emphasized the significance of partnering with Napoleon Sports and Casino, a market leader. The collaboration aligns with Bragg’s new market expansion strategy, showcasing the company’s dedication to delivering high-quality products and working with industry frontrunners. Falzon eagerly anticipates a fruitful relationship as Bragg rolls out its exclusive content in Belgium.
Napoleon Sports and Casino’s Chief Product Officer, Philippe Joos, acknowledged Bragg Gaming Group’s sterling reputation in the iGaming industry. The partnership is a natural fit for Napoleon, an innovative and forward-thinking operator committed to providing thrilling and responsible entertainment in a secure environment. Joos expressed confidence in the quality of Bragg’s titles and its potential to captivate their players.
Market Potential and Growth:
With insights from H2 Gambling Capital, Bragg Gaming Group highlights the immense potential of the Belgian online casino market, which is projected to reach $395 million in 2022. The partnership between Bragg and Napoleon positions them favorably to tap into this lucrative market. By combining their expertise and resources, the two companies aim to offer players an unparalleled gaming experience while adhering to strict responsible gambling measures.
Bragg’s Expansion Initiatives:
Bragg Gaming Group’s recent launch of its content and technology with DraftKings in New Jersey represents another milestone in the company’s expansion initiatives. This strategic move not only extends the reach of Bragg’s proprietary content in the United States but also demonstrates the company’s ongoing progress in expanding its presence in North America. The collaboration with Napoleon Sports and Casino in Belgium further strengthens Bragg’s global footprint and underlines its commitment to becoming a leading player in the iGaming industry.
Bragg Gaming Group’s partnership with Napoleon Sports and Casino marks an exciting chapter in the expansion of both companies. The collaboration brings together Bragg’s renowned reputation and exclusive content with Napoleon’s market-leading position in Belgium. By joining forces, they aim to deliver top-quality gaming experiences to Belgian players, while prioritizing responsible gambling practices. With Bragg’s recent successes in North America and its continued focus on global expansion, the company is poised to make significant strides in the iGaming industry.