Ladbrokes, in collaboration with Powerleague, is set to offer an exciting opportunity for football enthusiasts across the UK and Ireland. Through the partnership, Ladbrokes and Powerleague will provide players with access to “Prime-Time Pitches,” allowing them to enjoy free pitches during peak hours at select Powerleague Clubs. The nationwide 5-a-side football tournament, featuring 480 teams across four Powerleague Clubs, will also be a highlight of this partnership, culminating in a grand final in Birmingham. With live music, celebrity appearances, and cutting-edge pitch camera technology, this collaboration promises to elevate the football experience for players of all levels.
A Strategic Collaboration:
The partnership between Ladbrokes and Powerleague was facilitated by M&C Saatchi, while PR support will be provided by Finn Partners. The aim is to establish Ladbrokes as a prominent presence within the football culture and entertainment landscape. The collaboration aligns with Ladbrokes’ “We Play Together” proposition, offering players of all levels the opportunity to claim a pitch at prime time for free. The nationwide tournament, combined with elements of popular culture, will create a unique and immersive football experience.
Access to Prime-Time Pitches:
Ladbrokes and Powerleague will grant players the chance to access free pitches every Thursday during peak hours at ten Powerleague Clubs located in key cities such as London, Birmingham, Dublin, Glasgow, Leeds, Liverpool, and Manchester. This initiative ensures that players across the country can enjoy high-quality football facilities without financial constraints. The “Prime-Time Pitches” initiative reflects the commitment of both Ladbrokes and Powerleague to promote inclusivity and provide equal opportunities for football enthusiasts.
An Unprecedented Tournament:
The nationwide 5-a-side football tournament, organized by Ladbrokes and Powerleague, will be a highlight of the partnership. With 480 teams participating across four Powerleague Clubs, the competition will culminate in a grand final held in Birmingham. Qualifying rounds and the final will feature live music performances, live screenings of matches, appearances by celebrities, and renowned football talent. This innovative approach combines the passion for football with elements of popular culture, creating an unforgettable experience for participants and spectators alike.
Capturing Memorable Moments:
Powerleague’s pitch camera technology will be made available to players, allowing them to capture and record their memorable moments on the pitch. Participants will have the opportunity to showcase their skills, with prizes awarded for the best moments captured. Ladbrokes will share these exciting moments on its social media channels, amplifying the reach and engagement of the tournament. This integration of technology enhances the overall football experience and encourages players to share their passion with a wider audience.
The Power of Community Engagement:
Dominic Reed, Head of Commercial at Powerleague, emphasizes the partnership’s objective to strengthen community engagement and promote the benefits of health and wellbeing through football. The “We Play Together” messaging resonates strongly with both Powerleague and Ladbrokes, and the collaboration aims to provide a game-changing experience for players within their local communities. By offering prime-time slots and facilitating access to Powerleague’s premier facilities, the partnership encourages more individuals to actively participate in football, fostering a sense of community and promoting an active lifestyle.
The partnership between Ladbrokes and Powerleague brings forth an exciting chapter in the world of football. By offering free access to prime-time pitches and organizing a nationwide 5-a-side football tournament, the collaboration provides football enthusiasts across the UK and Ireland with unparalleled opportunities to engage with the sport. This unique experience, combined with live music, celebrity appearances, and cutting-edge technology, aims to revolutionize the football landscape and create lasting memories for participants. Through their joint efforts, Ladbrokes and Powerleague demonstrate their commitment to promoting inclusivity, community engagement, and the positive impact of football on individuals’ health and wellbeing.