DraftKings, a leading player in the sports betting industry, is set to enhance its footprint in Wisconsin with a new retail sportsbook at the Lake of the Torches Resort Casino. This new venture, beginning August 28, is part of DraftKings’ broader strategy to expand its market presence and offer top-tier sports betting experiences across the U.S.
DraftKings Partners with Lac du Flambeau Band for New Sportsbook
DraftKings has signed an agreement with the Lac du Flambeau Band of Lake Superior Chippewa Indians to launch a retail sportsbook at the Lake of the Torches Resort Casino. This development is a significant milestone for DraftKings as it seeks to extend its reach into Wisconsin’s sports betting market. The new sportsbook will feature six DraftKings Sportsbook kiosks and one over-the-counter window, strategically positioned on the casino floor next to the property’s sports bar.
Location and Setup
The sportsbook will be located adjacent to the sports bar, enhancing accessibility and convenience for casino patrons. This prime location is expected to draw substantial foot traffic and integrate seamlessly with the resort’s existing amenities.
Customer Experience
Michael Kibort, Vice President of Retail Sportsbooks at DraftKings, emphasized the company’s commitment to delivering a superior customer experience. He highlighted the strong relationship between DraftKings and the Lac du Flambeau Band and expressed excitement about introducing the DraftKings brand to Wisconsin.
Operational Goals
The agreement aims to provide Wisconsin customers with a top-notch sports betting experience. Bill Guelcher, CEO of Lake of the Torches Resort Casino, noted that adding sports betting to their offerings would enhance their gaming amenities, aligning with their goal of high-quality product performance.
DraftKings’ Strategic Expansion
This new sportsbook aligns with DraftKings’ ongoing efforts to expand its footprint across the U.S. Earlier in July, DraftKings announced its plans to launch an online sportsbook in Washington D.C., leveraging a market access agreement with DC United. This move underscores DraftKings’ strategy of broadening its market access and reinforcing its position as a leading sports betting operator.
Lake of the Torches Resort Casino: An Overview
The Lake of the Torches Resort Casino, operated by the Lac du Flambeau Band of Lake Superior Chippewa Indians, offers a range of entertainment and gaming options. With 800 slot machines, various table games, and live entertainment, the resort caters to a diverse clientele. Its dining options include the Eagle’s Nest Restaurant, Woody’s Bar & Grill, and the Dancing Waters Lounge. The resort also features a lakeside hotel with over 100 guest rooms and suites, providing scenic views of Wisconsin’s Northwoods.
Potawatomi Casino Hotel’s Recent Developments
In a similar vein, the Potawatomi Casino Hotel in Milwaukee has recently celebrated the opening of its permanent retail sportsbook and poker room. This $190 million renovation project included the establishment of a 6,500 square-foot sportsbook with a two-floor layout, a 2,000 square-foot LED screen, a broadcast booth, and seating for over 200 patrons. The casino’s new poker room features 14 tables offering various games, further enhancing its appeal to gaming enthusiasts.
DraftKings’ expansion into Wisconsin with the new sportsbook at Lake of the Torches Resort Casino represents a strategic move to tap into the growing sports betting market in the state. With a strong emphasis on customer experience and a commitment to high-quality service, DraftKings is poised to make a significant impact in Wisconsin. This development, along with other recent expansions in the U.S., highlights the dynamic nature of the sports betting industry and the ongoing efforts of leading operators to enhance their market presence.