In an exciting development for the sports betting industry, Kambi Group has announced the extension of its partnership with Rush Street Interactive (RSI), a prominent online casino and sports betting company that operates across the United States and the Americas. The new multi-year agreement builds on an already successful relationship that began in 2018, marking the second extension of the collaboration between the two companies. This strategic renewal signals the strength of their alliance and reflects their shared commitment to providing world-class sports betting experiences.
Kambi’s award-winning sportsbook platform, combined with RSI’s proprietary technology, will continue to drive their multi-channel sportsbook operations, with the aim of further enhancing the betting experiences of players across various regulated jurisdictions. With this extension, Kambi’s platform remains integral to RSI’s online gaming platforms, websites, and mobile applications.
This partnership comes at a time when the sports betting landscape across the Americas is evolving rapidly, with new states and countries opening their markets to legal betting. As such, the Kambi-RSI alliance is well-positioned to capitalize on emerging opportunities.
A Long-standing Partnership that Continues to Evolve
The collaboration between Kambi and RSI has been a fruitful one since it was first established in 2018. From the very beginning, RSI integrated Kambi’s sportsbook platform into its proprietary online gaming ecosystem, allowing it to offer an expansive and comprehensive sports betting service to its players. This partnership has grown steadily, and with this latest agreement, both companies have reiterated their commitment to furthering their joint success.
The longevity of the partnership is a testament to the complementary nature of the two companies’ offerings. Kambi’s expertise in trading, risk management, and sportsbook technology is a perfect match for RSI’s focus on delivering high-quality, innovative gaming experiences. Together, they have created a product that not only meets the demands of sports bettors but exceeds their expectations through continuous innovation.
Executive Perspectives on the Partnership Extension
As part of the announcement, both Kambi’s and RSI’s leadership expressed enthusiasm for the extended partnership. Werner Becher, the CEO of Kambi, highlighted the success of the collaboration, saying:
“We are delighted to extend our partnership with RSI, a company that has firmly established itself as one of the leading operators in the Americas. This latest extension is a testament to the strength of our partnership and the success we’ve achieved together throughout the region, and we look forward to working closely with RSI to continue delivering world-class sports betting experiences to their players.”
Becher’s comments underscore the collaborative effort that has gone into building this successful relationship, pointing to a shared vision of growth and continued market leadership in the Americas.
Richard Schwartz, CEO of RSI, echoed this sentiment, noting the importance of the partnership in delivering memorable betting experiences:
“RSI always likes to put our players first and offer them high-quality and memorable betting experiences. Our partnership with Kambi has allowed us to do this, as they provide us with the core betting functionality to offer our players a robust and comprehensive sportsbook while enabling RSI to build and integrate our own unique and innovative sports betting features and capabilities on top of the Kambi platform.”
For Schwartz, the partnership with Kambi is a critical component in maintaining RSI’s competitive edge. The combination of Kambi’s powerful technology and RSI’s proprietary innovations allows the company to continuously introduce new, player-friendly features that set them apart in the crowded sports betting market.
Expanding RSI’s Market Footprint Across the Americas
One of the most notable aspects of the partnership’s success is RSI’s ability to expand rapidly across the Americas, thanks in large part to Kambi’s technology and services. Today, RSI’s Kambi-powered sportsbook is live in 15 U.S. states, the Canadian province of Ontario, and several regulated markets in Latin America, including Colombia, Mexico, and most recently, Peru.
This expansion has been strategic, allowing RSI to establish a strong foothold in key markets while positioning itself for future growth. In the United States, where the sports betting landscape is highly fragmented, RSI’s ability to enter multiple states with a proven platform has given it a competitive advantage. Similarly, the company’s presence in Canada and Latin America demonstrates its ambition to be a leading player not just in North America but across the entire Americas region.
In Latin America, where the regulatory environment is rapidly evolving, RSI has been at the forefront of market entry, particularly in Colombia and Mexico, which are considered two of the most promising markets in the region. The recent launch in Peru further cements RSI’s status as a leading operator in Latin America, and with Kambi’s support, there is significant potential for further expansion across the region.
Advanced Technology and Seamless Integration: A Winning Combination
At the core of this partnership is the seamless integration of Kambi’s sportsbook platform with RSI’s proprietary gaming technology. This integration allows RSI to offer a highly sophisticated sportsbook that includes comprehensive features like real-time odds, personalized betting options, and a user-friendly interface across its various channels.
Kambi’s technology provides the backbone of RSI’s sports betting operations, handling everything from trading and risk management to the customization of betting markets. This flexibility allows RSI to focus on building unique betting features and experiences that differentiate them from competitors.
For instance, RSI has been able to pioneer new, industry-first betting features by leveraging Kambi’s technology, such as in-game betting enhancements, player-specific betting opportunities, and innovative promotions. These features not only keep existing players engaged but also attract new customers who are looking for a dynamic and enjoyable sports betting experience.
By allowing RSI to layer its own features on top of Kambi’s robust platform, the partnership offers the best of both worlds: proven sportsbook technology and the flexibility to innovate continuously.
Future Outlook: What to Expect from the Kambi-RSI Partnership
The extended partnership between Kambi and RSI positions both companies to continue thriving in the competitive sports betting industry. The rapid expansion into new markets and the constant evolution of sports betting technology suggest that this partnership will continue to drive innovation and growth for years to come.
As new states in the U.S. legalize sports betting and Latin American markets mature, RSI and Kambi are well-placed to capitalize on these opportunities. Their shared focus on delivering superior betting experiences, combined with their ability to innovate quickly, will likely lead to further success across the Americas.
Moreover, the partnership’s focus on customer satisfaction ensures that RSI will continue to differentiate itself by offering players new and exciting ways to engage with sports betting. This player-first approach, supported by Kambi’s technology, means that RSI can continue to introduce unique features that keep players coming back for more.
The extension of the Kambi-RSI partnership is a significant development in the sports betting industry. With a shared vision of growth and innovation, these two companies are poised to continue leading the way in the Americas, offering cutting-edge sports betting experiences that cater to the ever-evolving demands of players across the region.