Enteractive, a provider of personalised retention and reactivation services to sportsbook and iGaming operators worldwide, has entered into a partnership with BetCity, a prominent player in the Dutch gaming and sports betting sector. The collaboration aims to support BetCity’s customer relationship management (CRM) strategies and operations by leveraging Enteractive’s expertise in enhancing player retention and loyalty. By integrating player databases and providing local-language phone support through trained agents, Enteractive will help BetCity maximize revenue generation from previously dormant player segments. The partnership comes at a significant time for BetCity, as it recently obtained an online gaming and sports betting license and was acquired by Entain, a leading global sports betting and gaming operator.
Enhancing Player Retention and Loyalty:
Enteractive’s personalised one-to-one solutions enable BetCity to strengthen its relationship with players and establish itself as the responsible choice in the Dutch gaming sector. By integrating player databases, Enteractive can gain valuable insights into player behavior and preferences, allowing for targeted marketing campaigns and tailored retention strategies. The provision of native-speaking phone agents ensures seamless communication with players, providing them with personalized support and assistance in their preferred language. These efforts not only contribute to enhanced player satisfaction but also increase the likelihood of long-term player loyalty and revenue generation for BetCity.
BetCity’s Competitive Advantage in the Dutch Market:
With the Dutch Gaming and Gambling Authority granting BetCity an online gaming and sports betting license in 2021, the company held a significant 20% market share at the beginning of 2022. The partnership with Enteractive further strengthens BetCity’s competitive position in the Dutch gaming sector. By tapping into Enteractive’s expertise and leveraging their reactivation services, BetCity gains a competitive edge by targeting previously dormant player accounts. This untapped potential presents a lucrative opportunity for BetCity to increase its active player base and revenue streams, ensuring long-term growth and success in the Dutch marketplace.
Enteractive’s Track Record and Industry Impact:
Enteractive has a proven track record in player reactivation, successfully reactivating over 13,000 players each month for various iGaming operators worldwide. Their native-speaking phone agents play a crucial role in establishing a personalized connection with players, effectively addressing their concerns and rekindling their interest in the gaming experience. With Enteractive’s support, iGaming brands can optimize their CRM strategies, improve player retention rates, and drive revenue growth. The positive response from players to Enteractive’s services further solidifies their position as a trusted partner in the industry.
The Future of BetCity and Enteractive Partnership:
BetCity’s recent acquisition by Entain for €450 million ($543 million) highlights the company’s potential and ambition in the Dutch gaming market. As the partnership with Enteractive takes shape, BetCity anticipates a fruitful and long-term relationship, leveraging Enteractive’s expertise to drive continuous growth and revenue generation. The collaboration not only enhances BetCity’s player retention and reactivation strategies but also positions the company as a responsible and player-centric brand in the highly competitive iGaming landscape.
The partnership between Enteractive and BetCity marks an important step in the evolution of player retention and reactivation strategies in the Dutch gaming and sports betting sector. By harnessing Enteractive’s expertise, BetCity aims to strengthen its relationship with players, increase player loyalty, and maximize revenue generation from previously dormant player segments. The collaboration comes at an opportune time for BetCity, with recent licensing and acquisition milestones further solidifying their position in the market. As Enteractive continues to make a significant impact in the iGaming industry, their partnership with BetCity paves the way for long-term growth and success in the Dutch gaming landscape.