In a groundbreaking move aimed at advancing responsible gaming, Bally’s Corporation has teamed up with EPIC Global Solutions for a transformative three-year initiative. This partnership will see Bally’s employees across the United States receive specialized training from EPIC, with the added benefit of collaborative social media and digital campaigns.
Partnership Overview
The partnership between Bally’s and EPIC Global Solutions is set to redefine standards for responsible gaming. Spanning three years, this collaboration focuses on two main areas: comprehensive training programs for Bally’s employees and a robust digital campaign to promote responsible gaming. This joint effort highlights a commitment to enhancing gaming environments and fostering a culture of responsibility.
Objectives and Strategic Goals
One of the central aims of the partnership is to provide Bally’s employees with bespoke training tailored to their specific roles. EPIC’s training program will target both casino floor staff and customer service representatives, ensuring a comprehensive approach to responsible gaming. The training will incorporate interactive workshops, scenario-based exercises, and ongoing educational support to ensure that employees are well-prepared to handle various situations related to responsible gaming.
In addition to training, the partnership will focus on launching digital and social media campaigns. These campaigns are designed to raise awareness about responsible gaming practices, engage a broader audience, and highlight available resources for those who may need support. By leveraging the power of digital platforms, the partnership aims to create a widespread impact, fostering a culture of responsibility across the gaming industry.
Statements from Leadership
Robeson Reeves, CEO of Bally’s Corporation, emphasized the significance of the partnership:
“Bally’s and EPIC Global Solutions are committed to setting new standards for responsible gaming with a three-year commitment. Together, we are creating safer and more enjoyable gaming environments through educating multiple partners in the gaming ecosystem, harnessing the power of EPIC’s lived experience approach in both the UK and US.”
Paul Buck, Founder and CEO of EPIC Global Solutions, shared his enthusiasm for the collaboration:
“We are excited to partner with Bally’s to drive positive change in the gaming industry. By leveraging EPIC’s lived experience approach, we can make a significant impact on responsible gaming practices globally.”
Impact on the Gaming Industry
The collaboration between Bally’s and EPIC Global Solutions is expected to have a profound impact on the gaming industry. By setting new standards for responsible gaming through enhanced employee training and innovative digital campaigns, the partnership aims to elevate industry practices. This initiative is anticipated to not only improve the immediate gaming environment at Bally’s but also influence broader industry practices, serving as a model for other organizations.
The Role of Bespoke Training
EPIC’s bespoke training programs are a cornerstone of this partnership. These programs will be tailored specifically for Bally’s employees, focusing on practical, hands-on approaches to responsible gaming. The training will include interactive workshops and scenario-based exercises designed to provide real-world skills and knowledge. This approach ensures that employees are equipped to manage responsible gaming situations effectively, leading to improved customer interactions and support.
Ongoing education and support will also be a key feature of the training program. This will help employees stay current with the latest responsible gaming practices and maintain a high level of competence in their roles.
Digital and Social Media Campaigns
The digital and social media campaigns launched as part of this partnership will play a crucial role in promoting responsible gaming. These campaigns will focus on raising awareness, engaging the community, and promoting available resources. By using engaging content and interactive elements, the campaigns aim to reach a broad audience and foster a sense of community around responsible gaming.
The campaigns will also highlight tools and resources available to individuals who may be struggling with gambling issues, providing valuable support and information to those in need.
The Lived Experience Approach
A unique aspect of this partnership is EPIC’s lived experience approach. This approach involves drawing on the real-world experiences of individuals who have faced challenges related to gambling. By incorporating these insights into training and awareness efforts, EPIC aims to provide a deeper level of empathy and understanding.
The lived experience approach offers practical solutions and strategies based on real-life challenges, making the training and campaigns more relevant and impactful. This approach helps ensure that the initiatives are not only informative but also grounded in real-world experiences.
Expected Outcomes
The anticipated outcomes of the Bally’s and EPIC Global Solutions partnership are significant. Improved responsible gaming practices are expected to result from the enhanced training and awareness efforts. Employees at Bally’s will gain valuable skills and knowledge, leading to better customer service and support. The broader impact on the industry could serve as a model for other organizations, promoting wider adoption of responsible gaming practices.
The three-year partnership between Bally’s Corporation and EPIC Global Solutions marks a significant advancement in the promotion of responsible gaming. By combining tailored training programs with impactful digital campaigns and leveraging the lived experience approach, this collaboration aims to make a meaningful difference in the gaming industry. As both organizations work toward their shared goal of creating safer and more enjoyable gaming environments, the results of this partnership will likely serve as a benchmark for future initiatives in responsible gaming.