Bet-at-home, a leading online betting operator, has partnered with EveryMatrix to enhance its operations and expand its offerings. EveryMatrix’s comprehensive OddsMatrix sportsbook solution, which includes a turnkey platform, casino software, player administration tools, payment modules, and affiliate software, will be integrated into the Bet-at-home platform. This collaboration will benefit all markets where Bet-at-home operates, including its primary regulated German market. The partnership marks a significant milestone for EveryMatrix as it celebrates its 15th anniversary and reinforces its strong relationship with Bet-at-home.
Expansion into New Markets and Successful Partnerships:
EveryMatrix’s collaboration with Bet-at-home follows a series of successful ventures and market expansions. In 2023, EveryMatrix secured a major customer success by winning the public tender to provide digital sports betting software solutions and services to Hungary’s state-owned gaming and lottery operator, Szerencsejáték, and its online brand, TippmixPro. These achievements demonstrate EveryMatrix’s expertise and reliability in delivering cutting-edge solutions to its partners.
Positive Outlook and Milestone Achievement:
Ebbe Groes, CEO of EveryMatrix Group, expressed his excitement about the partnership with Bet-at-home, considering it a significant milestone for the company’s OddsMatrix sportsbook platform. As EveryMatrix celebrates its 15th anniversary, the collaboration further solidifies the company’s reputation and showcases the strong trust placed in its solutions by industry leaders like Bet-at-home. Groes acknowledged the exceptional relationship between the two companies and expressed gratitude to Bet-at-home for their confidence in EveryMatrix.
Expansion Strategy and Platform Integration:
Bet-at-home’s CEO, Marco Falchetto, expressed his satisfaction with EveryMatrix’s casino division and their previous collaboration. Building on the successful partnership, Bet-at-home is eager to integrate EveryMatrix’s proven sportsbook platform and services into its operations. The addition of OddsMatrix will enable Bet-at-home to offer an enhanced sports betting experience to its customers, further strengthening its position in the market.
UK Market Withdrawal and Future Focus:
In 2022, Bet-at-home made the decision to withdraw from the UK market following the suspension of its license by the UK Gambling Commission. The company’s statement on its website cited the surrender of its operating license as the reason for exiting the British market. While the withdrawal from the UK impacted its operations, Bet-at-home remains focused on growth and expansion in other markets, evident through its collaboration with EveryMatrix.
The partnership between EveryMatrix and Bet-at-home marks a significant development in the online betting industry. By integrating EveryMatrix’s OddsMatrix sportsbook solution into its platform, Bet-at-home aims to enhance its offerings and provide an exceptional betting experience to its customers. EveryMatrix’s proven track record and expertise in delivering innovative solutions have earned the trust of industry leaders like Bet-at-home. With a focus on expansion and strategic partnerships, Bet-at-home remains committed to its growth trajectory, capitalizing on opportunities in regulated markets. As the collaboration unfolds, both companies are poised for continued success and mutually beneficial outcomes in the highly competitive online betting landscape.