Enteractive, a leading player reactivation company in the iGaming industry, has officially announced the appointment of Tim Vindehall as its new Head of Sales. This strategic move aligns with Enteractive’s goal of strengthening its B2B operator partnerships and driving further growth in a competitive market.
Vindehall brings over a decade of experience in sales, business development, and account management within the gaming and recruitment sectors. His return to Enteractive, where he previously held key positions, marks an exciting new chapter for the company. Vindehall’s recent tenure at Evolution, a giant in the live casino segment, further enhances his credentials, making him ideally suited for the role.
Tim Vindehall’s Professional Background
Vindehall’s appointment is the culmination of a career filled with notable achievements in sales leadership. His journey began at Enteractive, where he served from 2014 to 2018 as a Country Sales Manager and later as Team Leader Sales. This early exposure to Enteractive’s player reactivation efforts gave him an intimate understanding of the company’s mission and operations.
After his first stint at Enteractive, Vindehall transitioned to Global Recruitment Service AB in Sweden, where he expanded his expertise in business development. As a Key Account Manager, he successfully managed client relationships and contributed to the growth of the company’s operations over three years.
His most recent role at Evolution, a powerhouse in the iGaming sector, saw him manage partnerships as a Key Account Manager since 2021. At Evolution, Vindehall worked closely with a variety of stakeholders to optimize client solutions, manage accounts, and drive revenue growth, all while navigating the highly competitive environment of live casino operations. His experience here is expected to benefit Enteractive’s ambitions significantly.
Enteractive’s Strategic Vision and Goals
Enteractive has been a significant player in the iGaming industry, with a focus on player reactivation—a segment that is often overlooked but offers substantial revenue potential. The company’s core mission revolves around converting churned players into active participants, allowing their B2B partners to unlock hidden value from previously inactive users.
With Vindehall at the helm of the sales team, Enteractive aims to further expand its presence within the B2B sector, creating stronger partnerships and enhancing client engagement. The company sees significant opportunities in improving retention strategies for gaming operators, an area Vindehall is particularly well-versed in. His ability to forge new partnerships, while maintaining and strengthening existing ones, is seen as a pivotal factor in driving the company’s growth in the coming years.
Vindehall’s expertise in account management and client relations makes him a perfect fit for this mission. The fact that he’s already familiar with Enteractive’s core offerings and internal culture provides him with an invaluable head start, allowing him to hit the ground running.
Key Quotes and Leadership Perspective
Both Andrew Foster, Chief Business Development Officer at Enteractive, and Tim Vindehall have expressed their excitement about this new chapter for the company.
Andrew Foster commented, “We’re excited to welcome Tim back to Enteractive. His extensive experience and familiarity with our core offerings make him an ideal fit to lead our sales team and drive further value for our clients.” Foster’s statement underscores the company’s confidence in Vindehall’s ability to lead Enteractive through its next phase of growth. His background in account management and sales leadership positions him to deliver on the company’s ambitious goals.
Vindehall himself stated, “It’s great to be back at Enteractive. I’ve seen how the company has grown and evolved, and I’m eager to contribute to its continued success, helping our partners thrive in a segment area which often tends to be forgotten: Churned Players.” His acknowledgment of the often-overlooked player reactivation market speaks to his understanding of Enteractive’s niche and his determination to help operators unlock its full potential.
Understanding the Player Reactivation Market
One of the more unique aspects of Enteractive’s business is its focus on player reactivation. In the iGaming world, it’s common for operators to concentrate efforts on attracting new players, but retaining and reactivating players who have churned is equally important. Studies have shown that reactivating existing players is far more cost-effective than acquiring new ones, and this is precisely where Enteractive excels.
Churned players represent a valuable yet underutilized segment. These are individuals who have already engaged with a platform but, for various reasons, have become inactive. Enteractive’s solutions, driven by its proprietary (Re)Activation Cloud platform, focus on re-engaging these players through personalized communication and targeted campaigns.
The (Re)Activation Cloud platform provides operators with real-time data and insights, enabling them to connect directly with players via phone calls, emails, and other channels. By engaging with players on a more personal level, Enteractive helps to rekindle their interest, often leading to increased activity and improved retention rates for operators.
Vindehall’s experience in building strong client relationships and driving account growth is directly relevant here. As he steps into his new role, he is expected to enhance Enteractive’s ability to tailor its reactivation strategies to the specific needs of its clients, helping them retain players and maximize revenue.
Past Successes and Future Collaborations
Enteractive’s history of successful partnerships is a testament to its innovative approach. In March 2024, the company collaborated with PlayStar to launch a series of reactivation campaigns. These efforts were specifically designed to engage players who had become inactive, helping PlayStar reestablish its relationship with a previously untapped audience.
Such collaborations have played a crucial role in Enteractive’s growth, and with Vindehall now overseeing sales, the company is poised to build on this momentum. His background in account management will be instrumental in fostering new partnerships, while also nurturing existing relationships to ensure long-term success.
As the iGaming industry continues to evolve, player reactivation will remain a key focus area. Operators are increasingly recognizing the importance of retaining their existing player base, and Enteractive’s expertise in this field positions them as a valuable partner for companies looking to improve their retention strategies.
The appointment of Tim Vindehall as Head of Sales marks an exciting new phase for Enteractive. His decade of experience, spanning sales leadership and account management across multiple industries, makes him an invaluable asset as the company looks to strengthen its B2B partnerships and further refine its player reactivation strategies.
With a strong leadership team in place and a clear focus on addressing player churn, Enteractive is well-positioned to drive significant value for its clients in the years to come. As Vindehall takes the reins, industry observers will no doubt be watching closely to see how Enteractive continues to evolve and grow within the competitive landscape of iGaming.