Mindway AI, a leader in responsible gambling solutions, has announced a strategic partnership with Amazon Web Services (AWS) to enhance its products and expand its global reach. This collaboration allows Mindway AI to leverage AWS’s powerful global cloud infrastructure, security capabilities, and advanced technological resources to improve its key offerings, GameScanner and Gamalyze. Both products are designed to monitor and detect problem gambling behaviour, helping operators identify and mitigate risks in real time.
By joining the AWS Partner Network (APN), Mindway AI aligns itself with over 130,000 partners across 200 countries, gaining access to AWS’s cloud computing, artificial intelligence (AI), and machine learning (ML) technologies. This partnership not only strengthens Mindway AI’s technological capabilities but also enables the company to scale its solutions across new markets, further promoting responsible gambling on a global scale. According to Mindway AI CEO Rasmus Kjaergaard, the collaboration represents a significant milestone in the company’s journey to promote responsible gambling practices worldwide.
Leveraging AWS’s Technological Infrastructure
Mindway AI’s partnership with AWS is set to revolutionize its technological offerings. AWS’s robust cloud infrastructure, known for its scalability, flexibility, and security, will be integral to Mindway AI’s mission to provide innovative solutions for gambling operators. By using AWS’s global data centers and cloud capabilities, Mindway AI can optimize the performance of its products and ensure that they meet the highest standards of security and compliance.
GameScanner and Gamalyze, two of Mindway AI’s flagship products, have now achieved AWS security validation. This means that both solutions have been rigorously tested and certified to meet industry standards for data protection, privacy, and compliance—critical considerations for the highly regulated gambling industry.
AI and ML Integration
The partnership also allows Mindway AI to take full advantage of AWS’s artificial intelligence and machine learning technologies. By incorporating AWS’s AI and ML tools, Mindway AI can continuously refine and enhance the accuracy of its gambling behaviour detection algorithms. This is a crucial element for GameScanner, which is designed to monitor player behaviour patterns and flag potential signs of problematic gambling.
Mindway AI’s ability to harness these advanced technologies will help its solutions scale more effectively, reaching new markets and operators. The enhanced AI-driven insights will empower gambling operators to identify high-risk gambling activities faster and more accurately, enabling them to take preventive measures before problems escalate.
Global Footprint Expansion
AWS’s extensive global infrastructure enables Mindway AI to offer its services across a much broader geographical range, thereby expanding its footprint. With access to AWS’s cloud services in over 200 countries, Mindway AI can offer a more seamless user experience for operators worldwide. This not only enhances the performance of its existing solutions but also opens the door to new partnerships with gambling operators across diverse markets.
Kjaergaard emphasized the importance of this global expansion, stating, “This collaboration will not only strengthen our technological capabilities but also expand our global footprint, enabling us to make a greater impact in promoting responsible gambling on a true global scale.”
GameScanner: Real-Time Problem Gambling Detection
GameScanner is one of Mindway AI’s most powerful tools for identifying problem gambling behaviour. The system uses AI algorithms to monitor player behaviour in real time, identifying patterns that may indicate risk. By continuously learning from player data, GameScanner can provide gambling operators with detailed insights into the player’s gambling habits, allowing them to take proactive measures before gambling problems worsen.
The recent integration of AWS’s AI and cloud computing capabilities into GameScanner has made it even more robust, allowing the platform to process larger volumes of data more efficiently and with greater accuracy. With this new technological boost, operators using GameScanner can monitor more players simultaneously, especially in markets with high volumes of traffic.
Gamalyze: Personalised Behavioural Insights
Gamalyze, on the other hand, provides personalised behavioural assessments. Unlike GameScanner, which primarily monitors player activity across platforms, Gamalyze is focused on individual player feedback. It uses cognitive science techniques to assess how players make decisions and whether they are at risk of problematic gambling behaviour.
The integration with AWS allows Gamalyze to enhance its data processing capabilities and scale its personalized insights to a broader audience. By leveraging machine learning algorithms, Gamalyze can offer more refined feedback, helping players better understand their gambling habits and encouraging more responsible play.
Security and Compliance: A Major Win for Mindway AI
Achieving AWS security validation is a major milestone for Mindway AI. The gambling industry is highly regulated, with strict requirements for data protection, privacy, and compliance. Mindway AI’s solutions must adhere to these stringent standards, and its collaboration with AWS ensures that it can maintain the highest level of security for operators and players alike.
AWS’s security services, including encryption, identity management, and threat detection, will be instrumental in safeguarding sensitive player data. The AWS security validation ensures that GameScanner and Gamalyze meet the highest industry benchmarks, giving operators confidence that they are using secure, compliant tools to protect their players.
Earlier Collaborations: Expanding Through Key Partnerships
Mindway AI’s partnership with AWS is not its first major collaboration. Earlier in the year, Mindway AI partnered with Finnplay, a leading iGaming platform provider, to integrate its tools into Finnplay’s ecosystem. This integration allows gambling operators using Finnplay’s platform to monitor player behaviour in real time, utilizing GameScanner and Gamalyze to detect at-risk behaviour.
This collaboration with Finnplay is particularly focused on improving player safety across several key markets, especially in Europe. By integrating its tools directly into Finnplay’s platform, Mindway AI enables operators to take swift action when at-risk gambling patterns are detected. The partnership has been praised for its potential to enhance player protection in highly regulated jurisdictions, where responsible gambling practices are critical.
Collaboration with Evoke
In addition to Finnplay, Mindway AI has worked with Evoke, another operator that has shown a strong commitment to responsible gambling measures. Through this collaboration, Mindway AI has further developed and fine-tuned its GameScanner solution, ensuring that the tool is constantly evolving to meet the changing needs of the gambling industry. Evoke’s use of GameScanner has already proven to be effective in identifying signs of problematic gambling behaviour, allowing operators to intervene early and provide players with support.
Scaling Solutions for Global Impact
With the AWS partnership, Mindway AI is well-positioned to scale its responsible gambling solutions globally. The use of cloud computing, AI, and machine learning will enable the company to continually refine its products and offer them to a wider audience. As the gambling industry grows, particularly in online and mobile platforms, the need for effective, scalable responsible gambling solutions will become increasingly important.
Mindway AI’s focus on using data to provide actionable insights is particularly valuable for operators in regulated markets, where compliance with responsible gambling laws is essential. By expanding its reach through AWS’s infrastructure, Mindway AI will be able to support operators in adhering to these regulations while also promoting safer gambling environments.
Impact on the Gambling Industry
The collaboration between Mindway AI and AWS sets a precedent for how technology can be harnessed to promote responsible gambling practices. As more operators adopt AI-driven tools like GameScanner and Gamalyze, we can expect to see a shift in how the industry approaches problem gambling. Rather than relying on players to self-report issues, operators will be able to detect signs of risk in real time, allowing for more proactive interventions.
Moreover, the partnership underscores the growing role of AI and machine learning in creating safer gambling ecosystems. By providing operators with cutting-edge tools that are scalable, secure, and compliant with industry regulations, Mindway AI is at the forefront of driving innovation in responsible gambling technology.
Mindway AI’s partnership with Amazon Web Services represents a significant step forward in the company’s efforts to promote responsible gambling on a global scale. By leveraging AWS’s advanced cloud computing, AI, and machine learning technologies, Mindway AI is able to enhance its GameScanner and Gamalyze products, providing operators with more accurate, efficient, and scalable solutions for detecting and preventing problem gambling behaviour.
The collaboration also provides Mindway AI with access to AWS’s global infrastructure, allowing the company to expand its footprint and offer its solutions to new markets. With the support of AWS’s security capabilities, Mindway AI can ensure that its products meet the highest standards of data protection and compliance.
In combination with its earlier partnerships with Finnplay and Evoke, Mindway AI is well-positioned to lead the gambling industry towards a future where responsible gambling is a priority, supported by cutting-edge technological solutions.
As the gambling industry continues to evolve, the integration of AI and machine learning technologies will play an increasingly important role in ensuring player safety. Mindway AI’s partnership with AWS is a clear indication that the future of responsible gambling lies in the power of data-driven insights, and the company is poised to make a lasting impact in promoting safer gambling practices worldwide.