In a significant milestone for both the brand and the horseracing community, CopyBet has announced its first-ever sponsorship of a horseracing event. This partnership with the iconic Ascot Racecourse represents a bold and calculated expansion into the world of horseracing sponsorships, marking a pivotal moment for the betting platform.
Set to take place on the 22nd and 23rd of November, the CopyBet November Racing Weekend will be a two-day affair, filled with thrilling races, prestigious titles, and a substantial boost in visibility for CopyBet. The sponsorship covers three races each day of the event, culminating in the Grade 2 CopyBet 1965 Chase on Saturday, a race that boasts a rich history of celebrated winners, including Pic D’Orhy, Cyrname, Vautour, and Al Ferof.
This strategic sponsorship not only signals CopyBet’s serious intent to deepen its involvement in horseracing, but it also places the brand at the heart of one of the sport’s most revered venues.
CopyBet’s First Steps into Horseracing Sponsorship
For CopyBet, this partnership is far more than a simple marketing initiative. It represents a new frontier in the brand’s journey as it ventures into horseracing. Though CopyBet has primarily operated in the broader betting space, this marks its first step into one of the most passionate and tradition-rich sectors of sports betting: horse racing.
Commenting on this exciting partnership, Anton Ivanov, Business Development Manager at CopyBet UK, expressed his enthusiasm for the brand’s inaugural horse racing sponsorship. “We are thrilled to support Ascot Racecourse by sponsoring the CopyBet November Racing Weekend, our first-ever event sponsorship in horse racing,” Ivanov said. “We’re excited to engage with fans and to see the CopyBet brand throughout such an iconic racecourse.”
Ivanov’s statement underscores the significance of Ascot’s prestige. Ascot Racecourse, steeped in history and renowned worldwide, offers a powerful platform for CopyBet to engage with a broader and more diverse audience of racing enthusiasts.
A Closer Look at the November Racing Weekend
The CopyBet November Racing Weekend promises to be an exhilarating two-day spectacle. With three races sponsored on each day, the weekend will feature some of the finest talent in National Hunt racing, a form of racing that involves obstacles such as fences and ditches. National Hunt racing, often referred to as jumps racing, is popular in the UK and Ireland, attracting a loyal fanbase.
The highlight of Saturday’s line-up will be the Grade 2 CopyBet 1965 Chase, a race with a storied past and a long line of famous winners. Among the past champions are some of the most distinguished horses in the sport, such as Cyrname and Vautour, who have left indelible marks on National Hunt racing.
Friday’s main event will be the CopyBet Handicap Chase, alongside two other handicap chases. A handicap race ensures that horses of varying abilities can compete on a level playing field, as each horse carries a weight assigned by a handicapper to even out the competition. This adds an extra layer of excitement to the event as the unpredictability and competitiveness of handicap races often lead to thrilling finishes.
For fans, the opportunity to witness these iconic races, now branded with CopyBet’s name, is a clear signal that the betting company is eager to establish a deep connection with the sport.
The Legacy of the 1965 Chase: A Race Steeped in History
When it comes to horse racing, certain races carry with them a weight of prestige and tradition that elevates them beyond mere competitions. The CopyBet 1965 Chase, held on Saturday during the event, is one such race. Since its inception, it has attracted some of the finest horses and jockeys in the National Hunt calendar.
Legendary horses like Pic D’Orhy and Cyrname have battled it out on this course, with each victory adding to the rich tapestry of the race’s history. For CopyBet, associating its brand with such a prestigious race is a strategic decision, aligning itself with the history and grandeur that surrounds the sport.
Fans of the National Hunt have long revered the 1965 Chase for its nail-biting finishes, dramatic performances, and the sheer thrill it brings to the world of horseracing. Anton Ivanov acknowledged this legacy in his statement, “The CopyBet 1965 Chase has been won by plenty of legendary names, and National Hunt fans have witnessed many dramatic finishes at Ascot over the years, so it’s fantastic to put the CopyBet name to such an important weekend in the racing calendar.”
Ascot Racecourse: A Venue of Prestige and Tradition
The choice of Ascot Racecourse as the setting for CopyBet’s first foray into horseracing sponsorship speaks volumes about the brand’s ambitions. Ascot is one of the most famous racecourses globally, with a history that stretches back over 300 years. It’s a venue synonymous with high-class racing events, such as the Royal Ascot, which draws global attention each year.
By partnering with Ascot, CopyBet gains immediate credibility in the eyes of horseracing enthusiasts. Ascot’s reputation, both as a sporting venue and a cultural institution, ensures that CopyBet will be prominently displayed in front of an engaged, passionate, and loyal audience.
Felicity Barnard, Commercial Director and Deputy CEO at Ascot Racecourse, shared her excitement for the partnership: “We are delighted that CopyBet has chosen Ascot as its first raceday sponsorship in Great Britain. We hope to grow the relationship over the coming years and look forward to promoting the CopyBet November Racing Weekend in the next couple of months.”
The Impact of Sponsorship on CopyBet’s Brand
For CopyBet, this sponsorship represents a calculated move to expand its brand presence within the competitive and crowded sports betting market. By associating itself with such a prestigious venue and event, CopyBet signals its intent to compete with larger and more established brands in the horseracing space.
Sponsorship of high-profile events like the CopyBet November Racing Weekend also gives the company an invaluable opportunity to engage directly with horseracing fans. With a visible presence throughout the two-day event, CopyBet can solidify its name within the racing community while offering promotional content and experiences for those in attendance.
This venture into horseracing complements CopyBet’s previous endeavors, including its partnership with Irish jockey Jonathan Burke in November of the previous year. By leveraging strategic partnerships with key figures and events in the sport, CopyBet is building a strong foundation in horseracing that will undoubtedly aid its growth moving forward.
What Lies Ahead for CopyBet in Horseracing?
With the November Racing Weekend marking its first major event sponsorship, the question now is: where does CopyBet go from here? The company’s ambitions in the sport are clear, and its success at Ascot could serve as a springboard for future ventures. If the partnership with Ascot proves fruitful, CopyBet may well look to expand its sponsorship portfolio, aligning itself with other key races and events in the National Hunt and flat racing seasons.
As Ivanov and his team at CopyBet look toward the future, one thing is certain: their debut sponsorship at Ascot is only the beginning of what could be a long and fruitful relationship with the world of horseracing.
The CopyBet November Racing Weekend at Ascot Racecourse is set to be an exciting, landmark event, not only for fans of horseracing but also for CopyBet itself.