Atlaslive, a dynamic player in the global gaming industry, has recently made significant strides by adding two key members to its leadership team, signaling its commitment to further growth and international expansion. The company announced that Vladimir Matvijevich will assume the position of Head of Sales, while Marina Mirzoyan takes on the role of Head of Key Account Management (KAM). These strategic appointments come as part of Atlaslive’s broader plans to enhance its market presence, particularly in the LatAm region, and to drive innovation in key account management and client relations.
New Leadership Driving Sales and Client Relations
Vladimir Matvijevich brings a wealth of experience from both the B2B and B2C industries, having worked for notable companies such as SoftGamings. In his new role as Head of Sales, he will be responsible for shaping and executing sales strategies that align with Atlaslive’s ambitious growth objectives. Matvijevich’s primary focus will be on the Latin American market, an area identified by the company as having significant potential for expansion.
In a statement regarding his new position, Matvijevich emphasized his enthusiasm for the opportunity to lead the company’s sales division:
“Starting as Head of Sales in Atlaslive is a great opportunity. I believe that the company and I share the same vision for how to approach business, and I see this as the beginning of achieving our goals together. My focus is not just on sales but also on building lasting relationships with our partners. Our primary focus right now is the LatAm market, where we have very ambitious plans, and I’m confident we can succeed.”
On the other side, Marina Mirzoyan, who joins as the Head of KAM, is tasked with furthering the company’s client relationship strategies. With over nine years of experience in product and business development, Mirzoyan has demonstrated her expertise as a Business Development Executive with one of BetConstruct’s brands, a global leader in the gaming technology industry. Her appointment highlights Atlaslive’s emphasis on bolstering key account management processes to ensure optimal performance and satisfaction among its clients.
Mirzoyan shared her excitement for the new role:
“I’m incredibly excited to be joining at such an exciting time of growth and can’t wait to contribute to the ongoing success. I’m eager to introduce new, innovative processes that will help accelerate the company’s impressive growth even further. I look forward to collaborating with my talented colleagues as we steer the B2B business toward an even brighter future.”
CEO’s Perspective: Leadership Impact on Future Growth
Atlaslive’s CEO, Maxim Slobodyanyuk, expressed his confidence in the new hires, recognizing their potential to elevate the company to new heights in the global gaming industry. Both Matvijevich and Mirzoyan bring a robust understanding of the industry and have proven track records in their respective fields, making them key assets to Atlaslive’s leadership team.
Slobodyanyuk remarked:
“Marina and Vladimir are both exceptionally talented individuals who will undoubtedly be key assets to Atlaslive. They have a deep understanding of the gaming industry, strong product knowledge, and extensive experience in building meaningful partnerships. I’m sure they will bring greater cohesion to their respective teams and lead us to the next level of international expansion.”
These appointments signal a clear direction for the company’s future, as Atlaslive continues to focus on strategic growth through international markets, improved sales tactics, and stronger client relations.
Key Focus on the LatAm Market
One of the central components of Atlaslive’s growth strategy is its expansion into the Latin American (LatAm) market. This region has shown enormous potential for growth in recent years, with a burgeoning online gaming industry and increasing consumer demand. Countries such as Brazil, Mexico, and Argentina have become key players in the LatAm gaming sector, offering Atlaslive new opportunities to tap into an emerging market.
Vladimir Matvijevich’s expertise in the region will be instrumental in helping Atlaslive establish a strong foothold in this growing market. By focusing on building lasting partnerships with local stakeholders and developing tailored sales strategies, the company is positioning itself for success in an increasingly competitive environment.
Strengthening Client Relationships through Innovative KAM Processes
With Marina Mirzoyan now leading the KAM division, Atlaslive plans to revolutionize its approach to managing client relationships. The KAM function is critical in ensuring that clients receive the attention and support they need, and Mirzoyan’s extensive experience in business development will enable her to introduce new processes that streamline operations, improve customer satisfaction, and enhance overall performance.
Her previous work at BetConstruct has provided her with a deep understanding of what it takes to build and maintain strong client relationships, which will be crucial as Atlaslive continues to grow. By focusing on innovation in key account management, Mirzoyan aims to help the company stay ahead of the competition and deliver exceptional value to its clients.
Commitment to Global Standards and Security Compliance
In addition to its leadership appointments, Atlaslive recently announced a significant achievement in securing ISO/IEC 27001:2022 certification, a globally recognized standard for information security management systems (ISMS). This certification underscores the company’s commitment to maintaining the highest levels of data security and compliance within the iGaming industry, further enhancing its reputation as a trusted partner.
Achieving this certification demonstrates that Atlaslive has implemented rigorous security protocols to safeguard sensitive information, which is particularly important in the gaming industry, where data protection and compliance are of paramount concern. By adhering to the latest standards, the company is well-positioned to meet the needs of its clients and partners, particularly in highly regulated markets.
Strategic International Expansion and Future Prospects
Atlaslive’s recent announcements point to a clear focus on international expansion, with an eye on both established and emerging markets. The LatAm region, in particular, has become a key area of interest due to its rapid growth and untapped potential in the online gaming sector. Atlaslive’s leadership team is confident that with the right strategies in place, the company can successfully navigate this evolving landscape and establish itself as a dominant player in the region.
Both Vladimir Matvijevich and Marina Mirzoyan will play pivotal roles in driving this expansion, with Matvijevich focusing on sales and market penetration, and Mirzoyan concentrating on enhancing client relations and key account management. Their combined expertise and leadership will be crucial as Atlaslive seeks to expand its global footprint and achieve its ambitious growth objectives.
Atlaslive’s Vision for the Future
As Atlaslive continues to evolve, the company remains committed to innovation, client satisfaction, and global expansion. The recent leadership appointments reflect its determination to stay at the forefront of the gaming industry by bringing in experienced leaders who share the company’s vision for the future.
Atlaslive’s CEO, Maxim Slobodyanyuk, believes that the combination of strong sales leadership and innovative key account management will enable the company to achieve its long-term goals. With the LatAm market as a central focus, alongside continued investments in security and compliance, Atlaslive is well-positioned to maintain its upward trajectory in the global gaming industry.
As the company moves forward, the new leadership team will be instrumental in driving growth, fostering innovation, and ensuring that Atlaslive remains a leader in the competitive iGaming space.
Atlaslive’s latest leadership appointments and focus on international expansion mark an exciting new chapter for the company. With Vladimir Matvijevich as Head of Sales and Marina Mirzoyan as Head of Key Account Management, the company is poised for further growth, particularly in the LatAm market. Their combined expertise in sales, client relations, and business development will be essential in helping Atlaslive achieve its ambitious goals. Additionally, the company’s recent ISO/IEC 27001:2022 certification highlights its commitment to maintaining high standards of security and compliance, further strengthening its position in the global gaming industry.