In a significant move for the gaming industry, Jelly Entertainment has announced a new partnership with Scientific Games, a globally recognized provider of digital gaming services and lottery solutions. The collaboration aims to leverage Scientific Games’ expansive infrastructure to distribute Jelly’s portfolio of engaging gaming content, particularly within key markets such as Europe and North America.
This agreement serves as a testament to Jelly’s ambition of expanding its global footprint, positioning its games in front of a larger audience through one of the industry’s most established platforms. As Scientific Games operates across more than 50 countries, this partnership offers a unique opportunity for Jelly to reach a broader demographic of players, boosting its presence in regions where it has traditionally been underrepresented.
Jelly Entertainment, renowned for creating innovative game families like CleoPatrick and Big Benji Bonanza, views this partnership as a stepping stone to greater visibility and market penetration. By working with Scientific Games, Jelly gains access to a content platform that supports over 150 lotteries worldwide, allowing its games to reach millions of new potential users.
Scientific Games’ Global Reach and Technological Leadership
With decades of experience in the gaming and lottery industry, Scientific Games has built a robust network of partnerships, providing digital and retail solutions to a vast array of gaming markets. The company’s advanced technology, along with its commitment to analytics-driven insights, has made it a dominant player in the lottery sector, servicing 150 lotteries globally.
In recent years, Scientific Games has increasingly focused on the digital aspect of gaming, fostering partnerships with innovative content creators to ensure its platform remains stocked with engaging, top-tier games. This collaboration with Jelly Entertainment aligns with the company’s strategy of providing its customers with diverse and fresh content, bolstering its already extensive portfolio of gaming titles.
Steve Hickson, VP of Digital Games at Scientific Games, expressed enthusiasm for the collaboration, noting that partnering with forward-thinking companies like Jelly allows Scientific Games to continue offering innovative and captivating gaming experiences to its player base. “At Scientific Games, we strive to bring our customers the finest and most innovative gaming content,” Hickson stated. “Partnering with Jelly aligns perfectly with our goal of giving our players more exciting games to enjoy.”
Expanding Jelly’s Presence in Key Markets
For Jelly Entertainment, this partnership represents a critical opportunity to strengthen its market position in Europe and North America, two regions where competition is fierce, but demand for new and innovative content remains high. By distributing its games through Scientific Games’ well-established network, Jelly can bypass many of the logistical hurdles smaller companies often face when trying to enter heavily regulated markets.
Jelly’s Chief Commercial Officer, Salva Lima, highlighted the strategic importance of this partnership: “We are very excited to be partnering with Scientific Games; it is an agreement that will allow us to expand our reach and get our games into the hands of more players across various markets.” Lima’s comments reflect Jelly’s commitment to growth and its long-term vision of becoming a household name in the global gaming industry.
One of Jelly’s standout games, CleoPatrick, has already demonstrated widespread appeal, and through this partnership, it, along with other titles like Big Benji Bonanza, will become available to a much larger audience. Given the distribution capabilities of Scientific Games, Jelly’s portfolio could potentially reach millions of new players across different platforms, further solidifying its brand in both established and emerging markets.
Historical Context: Jelly’s Partnership with Blokotech in South America
This partnership with Scientific Games is not the first time Jelly has sought to expand its reach through strategic alliances. Earlier in 2024, Jelly Entertainment teamed up with Blokotech, a prominent gaming distributor in South America, to bring its games to regulated markets in countries such as Peru, Venezuela, and Paraguay.
This earlier partnership introduced a range of Jelly’s top-performing games, including CleoPatrick and Muertos Fortune, to players in South America. The success of this collaboration provided Jelly with the confidence and experience to pursue similar deals in other regions. By joining forces with Scientific Games, Jelly is replicating the strategy that worked in South America on a much larger, more global scale.
The move also highlights Jelly’s proactive approach to market diversification. By establishing partnerships across different regions and with various distribution platforms, Jelly is positioning itself to capture a wide range of players, each with unique preferences and gaming habits.
A Symbiotic Relationship: Mutual Benefits for Both Companies
For Scientific Games, the addition of Jelly’s games to its content platform means expanding the variety and depth of its game library, something that is essential for keeping players engaged. In an industry where content variety and novelty can drive player retention, Scientific Games stands to benefit from Jelly’s creative and high-quality games.
Meanwhile, Jelly Entertainment gains access to Scientific Games’ extensive distribution network and infrastructure, enabling it to quickly scale its operations without needing to invest heavily in its own proprietary systems. For a growing company like Jelly, which may not yet have the resources to build its own large-scale distribution channels, this partnership is a cost-effective way to reach new markets efficiently.
The Future of Digital and Lottery Gaming
This partnership also comes at a time when the digital gaming and lottery sectors are undergoing significant transformations. Advances in mobile technology, the rise of online gaming platforms, and the integration of more sophisticated analytics have all contributed to a rapidly evolving marketplace. Players now expect seamless, multi-platform experiences, and companies like Jelly and Scientific Games are responding to these demands by providing innovative and engaging content that can be accessed from anywhere, at any time.
Jelly Entertainment’s focus on creating engaging, narrative-driven games fits perfectly within this broader industry trend. Games like CleoPatrick are designed to immerse players in rich stories, making them more than just a simple gaming experience. With the added support of Scientific Games’ platform, these games have the potential to reach a much wider audience, increasing Jelly’s influence in the gaming world.
Furthermore, Scientific Games’ focus on data-driven solutions and analytics ensures that Jelly’s games will not only reach more players but will also benefit from insights that can enhance gameplay, optimize user experiences, and drive engagement. This combination of creative content and sophisticated technology could prove to be a winning formula in today’s competitive gaming environment.
The partnership between Jelly Entertainment and Scientific Games represents a significant step forward for both companies. For Jelly, it provides a pathway to accelerated growth and brand recognition in new markets. For Scientific Games, it reinforces its position as a leading provider of cutting-edge gaming content, offering players an ever-expanding selection of innovative games.
As the global gaming landscape continues to evolve, collaborations like this one will play an increasingly important role in shaping the future of the industry. With Jelly’s creative vision and Scientific Games’ technological expertise, this partnership has the potential to make a lasting impact on the world of digital and lottery gaming.