In an exciting development for Brazil’s burgeoning sports betting industry, OpenBet, a global leader in sports betting technology, has announced a significant long-term agreement with Grupo Silvio Santos (GSS), one of Brazil’s most influential media and retail conglomerates. The deal, which marks a major move into Brazil’s regulated sports betting and gaming market, will see OpenBet power the launch of a new sports betting and gaming brand called Todos Querem Jogar (TQJ), a key venture of GSS.
Leveraging OpenBet’s extensive end-to-end betting ecosystem, TQJ will feature advanced tools such as OpenBet’s proprietary betting engine, player account management system, and managed trading services. In addition, the new platform will incorporate responsible gaming technology and geolocation compliance, critical to adhering to Brazil’s stringent regulatory framework. With these resources, GSS aims to solidify its presence in the rapidly expanding Brazilian betting market, using its media prowess and entertainment expertise to gain a foothold.
The Power of Grupo Silvio Santos: A Media Giant’s Foray Into Betting
Grupo Silvio Santos (GSS) is no stranger to the world of entertainment and media. The company has a monthly reach of over 113 million Brazilians, giving it a commanding presence in Brazil’s media landscape. Its influence stretches far beyond just television and retail, encompassing a wide variety of industries including real estate, finance, and now, sports betting. By launching TQJ with OpenBet, GSS is taking its first steps into the world of sports betting and iGaming, marking a significant diversification of its business.
For GSS, the partnership with OpenBet is not just about entering a new market—it’s about doing so in a way that ensures compliance, responsibility, and sustainability. Leonardo Sampaio, Chief Information Officer of GSS, highlighted the importance of working with a reputable and experienced partner in OpenBet, stating, “We’re excited to work alongside OpenBet. For TQJ, it is imperative we offer superior betting experiences that are underpinned by robust compliance procedures.”
OpenBet: A Trusted Name in Global Betting Technology
OpenBet is a well-established name in the global sports betting ecosystem, having built a reputation as a leader in technology, risk management, and player engagement. With over two decades of experience in regulated markets, OpenBet has established partnerships with some of the biggest names in the global betting industry, providing a wide array of services including odds management, data integration, and personalized betting experiences.
Betting Engine
OpenBet’s state-of-the-art betting engine is the backbone of the platform, providing real-time odds calculation and an array of betting options for users. The engine is designed to handle high volumes of traffic and transactions, ensuring a seamless experience for bettors, even during peak times like major sporting events.
Player Account Management System (PAM)
This system ensures that all player data, from registration to betting history, is managed securely. PAM also supports responsible gaming measures, ensuring that player activity is monitored for signs of problem gambling.
Managed Trading Services (MTS)
MTS offers sophisticated risk management tools to ensure that both GSS and TQJ can manage betting risk effectively. This is particularly important for Brazil, a market known for its passionate sports fanbase. The MTS system not only provides guidance on setting odds but also ensures that TQJ operates within the risk parameters defined by the company.
Responsible Gaming Technology
Ensuring player safety is a top priority for OpenBet and GSS. As such, TQJ will be equipped with a range of responsible gaming tools, from self-exclusion options to betting limits, ensuring that the platform promotes safe and sustainable gaming practices.
OpenBet Locator
This geolocation service ensures that players are within the legal boundaries set by Brazil’s regulations when placing bets. Geolocation compliance is a crucial aspect of the platform’s adherence to local laws and ensures that only authorized users can access betting services.
The Role of Regulation in Brazil’s Growing Betting Market
Brazil’s sports betting and iGaming market is poised for significant growth. Recent legislative developments have opened the door to regulated betting, allowing companies like OpenBet and GSS to establish themselves in the market legally. However, the regulatory environment is still evolving, and compliance remains a critical issue for operators.
In addition to developing a robust platform, TQJ and OpenBet must navigate a complex set of laws and regulations, particularly around responsible gaming and data protection. By integrating advanced geolocation tools and responsible gaming technology, OpenBet is ensuring that TQJ not only meets these requirements but sets a new standard for compliance in the Brazilian market.
Moreover, Brazilian regulators have recently intensified efforts to clamp down on unauthorized betting operators. Starting in October, Brazil’s Secretary of Public Affairs (SPA) will begin suspending companies that operate without proper authorization. This move underscores the importance of partnering with an established, compliant provider like OpenBet. By ensuring compliance from the outset, TQJ is positioning itself to operate legally and sustainably in the Brazilian market.
Leveraging BetBuilder for Personalized Betting Experiences
One of the standout features of the new TQJ platform is OpenBet’s BetBuilder functionality. BetBuilder allows users to create personalized bets by selecting multiple events or outcomes within the same game. For example, a player could bet on both the number of goals in a soccer match and which team will win, combining them into a single wager. This adds a layer of customization and engagement that many modern bettors crave.
BetBuilder is especially appealing to younger, tech-savvy users who prefer a more interactive betting experience. It also encourages more frequent engagement with the platform by allowing bettors to tailor their wagers to their specific interests and preferences.
Jordan Levin on the Partnership: A Milestone for Both Companies
Jordan Levin, CEO of OpenBet, has expressed great excitement about the partnership with Grupo Silvio Santos. Levin recognizes the iconic status of GSS in Brazil and sees this collaboration as a unique opportunity to bring OpenBet’s world-class technology to a market with immense potential.
“Grupo Silvio Santos is an iconic group in Brazil’s entertainment sector, and we are truly honored to have been chosen to power its sports betting and gaming brand,” Levin stated. “Considering the esteemed heritage of both OpenBet and GSS, together we are in a solid position to deliver an engaging and responsible betting experience that will make waves across Brazil’s regulated market.”
This partnership is expected to be a major milestone for OpenBet, expanding its footprint in Latin America, where regulated sports betting is still in its infancy compared to more mature markets like Europe and North America. With Brazil expected to become one of the largest regulated betting markets in the world, OpenBet’s entry into the country alongside GSS is well-timed.
Grupo Silvio Santos’ Entertainment Expertise: A Strategic Advantage
Grupo Silvio Santos’ foray into sports betting is not an isolated venture; it is backed by decades of experience in Brazil’s entertainment industry. With a massive media empire at its disposal, GSS has the unique ability to promote TQJ through its extensive network, reaching millions of potential customers across Brazil.
The integration of TQJ into GSS’s broader entertainment portfolio is likely to create synergies between media content and betting. This could include exclusive promotions tied to TV shows, sports events, and other forms of media produced by GSS, making TQJ a household name in Brazil’s betting landscape. The cross-promotion potential between GSS’s media assets and the TQJ platform will be a significant competitive advantage as they seek to attract bettors in a crowded market.
Challenges and Opportunities in the Brazilian Betting Market
While the opportunities in Brazil’s betting market are immense, the challenges are equally significant. Brazilian bettors are known for their passion, particularly when it comes to sports like soccer, and any operator entering the market must be prepared to handle large volumes of traffic and transactions. Moreover, Brazil’s regulatory environment, though improving, is still evolving, meaning that operators must be prepared to adapt to changing laws and requirements.
The launch of TQJ comes at a time when Brazilian regulators are taking a more proactive approach to ensure that only authorized, compliant companies can operate in the market. OpenBet’s advanced technology, particularly its geolocation and responsible gaming features, will help TQJ navigate these regulatory challenges and ensure that it operates within the law.
The partnership between OpenBet and Grupo Silvio Santos represents a significant step forward for Brazil’s regulated sports betting market. By combining OpenBet’s cutting-edge technology with GSS’s entertainment expertise and media reach, the launch of TQJ promises to deliver an engaging, responsible, and compliant betting experience to millions of Brazilian bettors.
As Brazil continues to develop its regulatory framework and crack down on unauthorized operators, the importance of compliance and responsible gaming will only grow. With OpenBet’s advanced betting ecosystem powering TQJ, Grupo Silvio Santos is well-positioned to become a leader in Brazil’s rapidly expanding sports betting market, offering bettors a secure and personalized experience backed by one of the country’s most trusted names in entertainment.