In a significant move signaling its commitment to the burgeoning Philippine gaming market, FBM (FBM Group) has announced plans to establish a new software house in Manila, backed by a hefty investment of US$10 million. This initiative was unveiled during a recent visit by the Philippine gaming regulator, PAGCOR, to FBM’s existing facilities in Portugal, where the potential for growth and innovation was highlighted.
Context of the Announcement
The announcement came during a high-profile visit by PAGCOR’s Chairman and CEO Alejandro Tengco, who was accompanied by key figures from FBM, including Director Renato Almeida and Philippines Country Manager Pepe Costa. The delegation had the opportunity to explore the technology, innovation, and methodologies utilized by FBM in the development of its popular video bingos and slots. This visit not only emphasized the importance of collaboration between regulatory bodies and gaming companies but also set the stage for the new investment that aims to enhance FBM’s presence in the Philippine market.
The Vision Behind the Investment
Renato Almeida articulated the vision driving this investment, stating, “We are a reference in the Philippine gaming scene, and this investment represents our commitment to reinforcing FBM’s leadership position in the country.” This commitment underscores FBM’s strategic intent to cater to the specific needs and preferences of Filipino players.
Tailored Entertainment Solutions
FBM’s new software house is designed to create tailored entertainment products and experiences that resonate with local audiences. The company aims to leverage its extensive experience and technological prowess to meet the growing demand for innovative gaming solutions in the Philippines.
Infrastructure for Innovation
The establishment of the software house is more than just a financial investment; it represents a strategic infrastructure that will foster innovation. By replicating successful models from its existing facilities in Portugal and Brazil, FBM aims to combine international expertise with a deep understanding of local culture. This hybrid approach is intended to position FBM as a leader in technological advancements within the gaming sector.
A Growing Gaming Industry
The Philippine gaming industry has experienced substantial growth in recent years, driven by increasing demand for online gaming and entertainment options. The local market is evolving, and players are seeking more engaging and diverse gaming experiences. By investing in a dedicated software house, FBM is well-positioned to capitalize on these trends and enhance its competitive edge.
Strengthening Local Operations
The new software house will not only boost FBM’s operational capabilities but will also create jobs and provide opportunities for local talent. This investment is expected to foster a skilled workforce in the tech and gaming sectors, contributing to the overall economic development of the region.
Understanding the Filipino Audience
One of the core objectives of the new software house is to develop products that resonate with Filipino players. By being physically present in the market, FBM will have a better understanding of local preferences, enabling the company to design games that cater specifically to the tastes and interests of the audience.
Collaborative Approach
FBM’s approach emphasizes collaboration with local stakeholders, including regulatory bodies, gaming operators, and players. This collaborative model aims to create a gaming ecosystem that is not only innovative but also compliant with local regulations and standards.
Setting Trends in Innovation
FBM’s investment in Manila positions it to be at the forefront of gaming innovation in the Philippines. The company aims to stay ahead of industry trends, developing cutting-edge technologies and solutions that will shape the future of gaming in the region.
Enhancing Player Experiences
As FBM expands its capabilities, players can expect an enhanced gaming experience characterized by improved technology, diverse gaming options, and a more personalized approach. This aligns with the broader industry trend towards creating immersive and engaging entertainment experiences.
FBM’s decision to invest US$10 million in a new software house in Manila marks a significant milestone in the company’s growth strategy and highlights its commitment to the Philippine gaming market. By combining international expertise with a localized approach, FBM aims to strengthen its leadership position and deliver innovative gaming experiences tailored to Filipino players. As the gaming landscape continues to evolve, FBM is poised to play a pivotal role in shaping its future.