Renowned for his formidable physical presence and nicknamed ‘The Beast,’ Adebayo Akinfenwa has been appointed as the brand ambassador for BetUK ahead of their highly anticipated offering for the Cheltenham Festival. BetUK’s headline promotion in the UK market for the festival includes £60 ($71) in free bets when customers bet £20. With the festival scheduled to take place from 14th to 17th March 2023, Akinfenwa’s partnership with BetUK, alongside champion jockey Peter Scudamore and former England international Teddy Sheringham, is set to elevate the brand’s visibility and excitement surrounding the event.
The Beast Joins BetUK:
Former Wycombe Wanderers striker Adebayo Akinfenwa, known as ‘The Beast’ for his imposing physique, has been selected as the brand ambassador for BetUK. Akinfenwa’s signing coincides with BetUK’s significant promotion for the upcoming Cheltenham Festival, further enhancing the operator’s association with the event. Akinfenwa’s larger-than-life persona and popularity make him an ideal fit to engage with audiences and amplify the brand’s presence across various media channels.
BetUK’s Record-breaking Cheltenham Offer:
BetUK’s promotional offer for the Cheltenham Festival aims to attract customers with its enticing £60 in free bets when they place a £20 bet. This substantial promotion showcases BetUK’s commitment to delivering exceptional value to its customers during the prestigious racing event. The offer, which runs from 6th March 2023, highlights the operator’s dedication to enhancing the overall betting experience for Cheltenham Festival enthusiasts.
Akinfenwa’s Role and Campaign:
Starting from 6th March, Akinfenwa has been actively involved in BetUK’s festival campaign across print, radio, digital, and social media platforms. As the face of the brand during the Cheltenham Festival, his charismatic presence is expected to generate significant interest and engagement among existing and potential customers. Akinfenwa’s endorsement exemplifies BetUK’s focus on aligning with influential personalities to enhance its brand recognition and customer appeal.
Festival Dates and Excitement:
The Cheltenham Festival is scheduled to take place from 14th to 17th March 2023. With Akinfenwa’s involvement and the extensive promotional efforts of BetUK, the festival is anticipated to kick off with unparalleled excitement and fervor. The partnership between Akinfenwa and BetUK reinforces the operator’s commitment to providing a memorable and thrilling experience for racing enthusiasts during this highly anticipated event.
BetUK’s Podcast and Expertise:
In addition to their promotional activities, BetUK will launch the ‘Scu Selects’ podcast in preparation for the Cheltenham Festival. The podcast will feature champion jockey Peter Scudamore sharing his expertise and providing valuable tips to interested punters. This podcast serves as an additional resource for customers to stay informed and make informed betting decisions during the festival, further enhancing BetUK’s reputation as a trusted betting platform.
BetUK and the LeoVegas Group:
BetUK is part of the LeoVegas Group, a renowned online gambling operator that recently underwent acquisition by US operator MGM International. This acquisition positions BetUK within a larger and more influential network, allowing the brand to leverage resources and expertise to enhance its offerings and customer experiences.
Akinfenwa’s appointment as the brand ambassador for BetUK ahead of the Cheltenham Festival signals the operator’s commitment to delivering an exceptional betting experience to customers. With their record-breaking promotion and captivating campaign featuring Akinfenwa, BetUK aims to engage racing enthusiasts and solidify its presence in the UK market. The partnership between Akinfenwa, Peter Scudamore, and Teddy Sheringham exemplifies BetUK’s dedication to creating a memorable and exciting atmosphere during the highly anticipated Cheltenham Festival.