Zeal, the German lottery company, has secured a license to launch its online games in Germany, marking a significant milestone in its business strategy. This new offering represents a vertical expansion for Zeal in the country, complementing its existing experience in slots and online games from international markets. The license approval demonstrates the trust placed in Zeal by the national authority and positions the company to provide a diverse portfolio and an exciting gaming experience to interested customers. Zeal’s entry into the online gaming market in Germany aligns with the growing importance of online games in the international lottery and gaming industry.
Expansion into the German Online Gaming Market:
Zeal is set to launch its online games in Germany in the coming weeks, marking its entry into a new vertical in the country. The license approval by the national authority is a significant achievement for Zeal and represents an important milestone in its business strategy. Helmut Becker, CEO of Zeal, expresses delight in the trust placed in the company and looks forward to offering their online games to customers in Germany. With this expansion, Zeal aims to provide a captivating portfolio of games and deliver a new gaming experience to players in the country.
Capitalizing on Online Games’ Growing Importance:
Julian Tietz, Managing Director of Zeal Instant Games, highlights the increasing significance of online games in the international lottery and gaming industry. As online games gain popularity, Zeal is proud to finally offer its games in Germany after successful collaborations in international markets. This strategic move allows Zeal to tap into the growing demand for online gaming experiences and provide innovative offerings to German players. By leveraging its expertise and experience in the industry, Zeal aims to establish a strong presence in the German online gaming market.
Zeal’s Membership in the World Lottery Association:
Zeal recently announced its membership in the World Lottery Association (WLA), a notable achievement for the company. As the German market leader for online lotteries, Zeal is committed to upholding high standards of compliance, security, and risk management. Membership in the WLA further validates Zeal’s dedication to these areas and emphasizes its responsible approach to the industry. Zeal recognizes the importance of social commitments and acknowledges the role it plays in fostering a safe and enjoyable gaming environment.
The Impact of Regulations on the Market:
Dr. Joerg Hofmann, an industry expert, has highlighted the potential consequences of restrictive regulations, particularly in the European and German markets. Restricting access to regulated markets can lead individuals to seek out illegal and unregulated platforms, which poses risks to consumer protection and revenue generation. Zeal’s entry into the German online gaming market aligns with a more open and regulated approach, providing players with a legitimate and secure gaming experience while contributing to the growth of the regulated market.
Zeal’s acquisition of a license to launch online games in Germany marks a significant milestone for the company’s business strategy. With its entry into a new vertical, Zeal aims to provide an exciting gaming experience to customers in Germany and expand its offerings beyond slots and online games. The approval of the license demonstrates the trust placed in Zeal by the national authority and positions the company to deliver a diverse portfolio of games. Zeal’s membership in the WLA further underscores its commitment to compliance, security, and responsible gaming practices. By embracing the opportunities presented by the online gaming industry and adhering to regulations, Zeal is well-positioned to thrive in the German market while providing a safe and enjoyable gaming environment for players.