Belgian online casino betFirst has announced a strategic partnership with iGaming supplier Leap Gaming, aiming to enhance its gaming portfolio and expand beyond the Belgian market. The collaboration will allow betFirst to offer a broader range of content to its customers and strengthen its position in the competitive online casino industry. This move comes as part of betFirst’s efforts to diversify its offerings beyond sports betting and deliver an enriched gaming experience to its loyal player base.
betFirst’s Expansion Strategy:
Initially known for its comprehensive sports betting platform, betFirst has decided to explore new opportunities by entering into a partnership with Leap Gaming. This strategic move aligns with the company’s strategy to expand its online casino offerings and cater to the evolving preferences of its customers. By joining forces with Leap Gaming, betFirst aims to enhance its game library and provide an engaging and diverse gaming experience.
Leap Gaming’s Expertise and Reach:
Founded in 2014 and recently acquired by IMG Arena, Leap Gaming has established itself as a reputable iGaming supplier. With partnerships with over 120 sportsbook operators globally, Leap Gaming brings a wealth of experience and expertise to the table. Its focus on game design and software development, as well as its certification for key markets, positions the company as a valuable collaborator for betFirst.
Diversifying the Casino Game Library:
One of the primary objectives of the partnership is to expand the casino game library offered by betFirst. While betFirst initially had a smaller game selection compared to major competitors, the collaboration with Leap Gaming opens the door to a broader range of content. Leap Gaming’s portfolio includes a variety of 3D games designed for both sports and casino domains, allowing betFirst to provide innovative and immersive gaming experiences to its players.
Optimism for the Future:
Marcus Pieck, Head of Inbound Marketing at betFirst, expresses enthusiasm about the partnership, highlighting the alignment of Leap Gaming’s dedication to innovation with betFirst’s own values. He expects that the collaboration will delight betFirst’s loyal customer base and create a strong foundation for future growth. By leveraging Leap Gaming’s portfolio, betFirst aims to deliver an enhanced gaming experience and remain at the forefront of the industry.
The strategic partnership between betFirst and Leap Gaming marks a significant step for betFirst’s expansion beyond its established sports betting platform. By diversifying its casino game library through the collaboration, betFirst aims to cater to the evolving demands of its customer base and provide an enriched gaming experience. With Leap Gaming’s expertise and extensive reach, the partnership holds promising prospects for both companies. The deal represents a strategic move for betFirst in its quest to strengthen its position in the online casino market and satisfy the growing expectations of its players.