London-based company Highlight Games has entered into a partnership with 1X2 Network, aiming to deliver its unique video virtuals and instant win content to a wider audience. The collaboration will enable 1X2 customers to access Highlight Games’ sports betting games, which utilize exclusive real video footage of players and athletes. The deal includes the introduction of a Manchester City FC-themed “Scratch of the Day” instant win game, as well as Soccerbet variations featuring Italian, English, Turkish, Greek, and Scottish Football. This agreement adds to Highlight Games’ growing list of partnerships with prominent entities, such as La Liga football, the NBA, and IIHF International Ice Hockey.
Expanding Reach and Accessibility:
The recent collaboration between Highlight Games and 1X2 Network aims to extend the availability of innovative sports betting content to a broader customer base. By integrating Highlight Games’ exclusive products into the 1X2 network, a wider audience will gain access to engaging games that feature renowned teams and players. This partnership reflects Highlight Games’ commitment to expanding its market reach and offering immersive sports betting experiences to a diverse range of players.
Strategic Importance of Football:
Highlight Games recognizes the universal appeal of football, which has driven the company’s focus on integrating premium football leagues into its virtual sports offerings. With the introduction of the Manchester City FC-themed “Scratch of the Day” game, fans of the club will have an exciting and interactive way to engage with their favorite team. Furthermore, the Soccerbet variations featuring Italian, English, Turkish, Greek, and Scottish Football cater to the diverse interests of football enthusiasts worldwide. By incorporating these popular football leagues, Highlight Games aims to enhance user engagement and provide an immersive betting experience tailored to individual preferences.
Growing Portfolio of Partnerships:
The partnership with 1X2 Network marks another significant milestone for Highlight Games, adding to its already impressive list of collaborations. Having previously secured agreements with renowned entities such as La Liga football, the NBA, and IIHF International Ice Hockey, Highlight Games continues to strengthen its position in the sports betting industry. By partnering with established and respected organizations, Highlight Games can leverage their extensive networks and industry expertise to further expand its reach and enhance customer experiences.
Future Prospects:
Highlight Games’ Co-CEO, Steven Holmes, expressed his excitement regarding the collaboration with 1X2 Network and emphasized the potential for future content featuring teams from premium football leagues to be made available through 1X2. This statement indicates Highlight Games’ ongoing commitment to developing and delivering compelling sports betting content that appeals to a wide range of audiences. The company’s dedication to innovation and strategic partnerships positions it for continued growth and success within the evolving landscape of virtual sports and instant win games.
Highlight Games’ partnership with 1X2 Network signifies a significant step towards expanding the availability of its sports betting content. Through this collaboration, Highlight Games’ engaging virtual sports and instant win games will reach a broader audience, delivering immersive experiences centered around popular football leagues. With a growing portfolio of partnerships, Highlight Games continues to establish itself as a leading provider of innovative sports betting games, leveraging exclusive real video footage and strategic collaborations to captivate players worldwide. As the company looks towards the future, its commitment to delivering high-quality content and exploring new opportunities remains unwavering.