Gaming Innovation Group (GiG) has announced a significant milestone in its strategic roadmap as three renowned sports betting brands – William Hill, Mr Green, and Fenibet – have transitioned to its newly integrated sportsbook in Latvia. This marks the first implementation of the GiG Sports product following GiG’s acquisition of Sportnco in April 2022. With this launch, the GiG Sportnco sportsbook now offers an extensive range of betting options across more than 36 markets, solidifying GiG’s position as a leading provider in the Latvian sports betting market.
The Migration to GiG Sports:
GiG’s newly integrated sportsbook has attracted prominent brands in the industry, including William Hill, a globally recognized name in sports betting. William Hill has been operating in Latvia since its acquisition of Mr Green in 2019. The acquisition included 11.lv, a Latvian company established in 2012 that had already established itself as one of the country’s top three operators. This collaboration between GiG and William Hill highlights the value of GiG’s proprietary technology and its ability to deliver an enhanced sports betting experience.
Marcel Elfersy, CCO of GiG, expressed his satisfaction with this milestone, emphasizing the enormous potential of the combined sportsbook and platform offering. By supplying their proprietary technology to tier 1 providers like William Hill, GiG demonstrates the value it brings to the market and reinforces its position as a trusted and innovative solutions provider.
Janis Tregers, Managing Director of William Hill, shared his excitement about the new sports betting solution being offered to customers in Latvia. Tregers highlighted the collaborative effort between William Hill and GiG in tailoring a modern and competitive product that builds on their existing strong market position. This partnership aims to deliver an exceptional sports betting experience to Latvian customers, combining William Hill’s brand reputation with GiG’s technological expertise.
GiG’s Impressive Growth:
The launch of the integrated sportsbook comes on the heels of GiG’s recent financial success. The company reported Q1 revenue of €28.4m ($31.4m), a remarkable 49% year-on-year increase and an all-time high for the company. This growth reflects GiG’s commitment to delivering innovative solutions and capturing opportunities in the ever-expanding online gambling market.
GiG’s strong financial performance, combined with the successful integration of Sportnco’s technology, positions the company for continued success in the Latvian market and beyond. By offering a comprehensive and competitive sports betting platform, GiG solidifies its presence as a trusted partner for top-tier operators, reinforcing its reputation as a leading provider of cutting-edge iGaming solutions.
The integration of William Hill, Mr Green, and Fenibet onto GiG’s newly integrated sportsbook in Latvia marks an important milestone in GiG’s strategic roadmap. This collaboration showcases the value of GiG’s proprietary technology and its ability to provide a modern and competitive sports betting experience. With access to over 36 markets, the GiG Sportnco sportsbook offers an extensive range of betting options to Latvian customers.
GiG’s strong financial performance, including its record-breaking Q1 revenue, demonstrates the company’s commitment to delivering innovative solutions and capturing growth opportunities in the iGaming industry. The successful partnership with William Hill further solidifies GiG’s position as a trusted provider in the market.
As GiG continues to expand its footprint and enhance its product offerings, it is well-positioned to meet the evolving needs of the Latvian sports betting market and beyond, driving further success for the company and its partners.