The British Horseracing Authority (BHA) has recently announced the appointment of Kyrsten Halley and Tara Warren to its Board. Their extensive experience in digital marketing, customer engagement, and transformative change, coupled with their passion for racing, will be invaluable as British racing continues to advance its long-term strategy. The BHA expresses its gratitude to Laura Whyte for her significant contributions during her tenure on the Board. The appointments were made following a rigorous nomination process overseen by representatives from the Thoroughbred Group.
Enhancing the Board’s Expertise:
Kyrsten Halley joins the BHA Board with a wealth of leadership experience, currently serving as the Marketing Director for Samworth Brothers. With a deep understanding of digital marketing and customer engagement, Halley brings valuable insights that will contribute to the ongoing growth and transformation of British racing. She also shares a personal connection to the sport as the owner of a retired thoroughbred racehorse named Eclair Mag. Halley’s appointment reflects the BHA’s commitment to leveraging technology to attract the next generation of racing enthusiasts.
Tara Warren, who officially joins the Board on 1 December 2023, assumes the role of Executive Director and Board member at West Ham United Football Club. Warren’s strong commercial background, combined with her experience in driving revenue growth and developing diverse audiences, will be instrumental in supporting the implementation of racing’s long-term plan. By capitalizing on her expertise in fan engagement and revenue generation, Warren aims to contribute to the sustainable growth and expansion of British racing.
Commitment to Long-Term Strategy:
The BHA’s Nominations Committee recruitment process ensured that Halley and Warren were selected based on their exceptional qualifications and alignment with the organization’s vision. Their appointments reinforce the BHA’s dedication to achieving long-term strategic objectives, including revenue growth and the cultivation of a wider and more diverse fan base. By infusing the Board with individuals who possess a blend of racing passion and commercial acumen, the BHA aims to accelerate the progress and innovation of the sport.
Acknowledging Laura Whyte’s Contributions:
The BHA expressed its gratitude to Laura Whyte for her valuable contributions to British racing during her nearly nine-year tenure on the Board. Whyte’s expertise and commitment have played a vital role in shaping the sport’s trajectory. Although her term concludes at the end of November, Whyte will continue to play an essential role in ongoing initiatives before transitioning from her position. Her dedication and insights will be greatly missed, and the BHA acknowledges the impact she has made on the organization.
Renewed Partnership with PA Betting:
In other horseracing news, William Hill has renewed its partnership with PA Betting, reaffirming their collaboration regarding international horseracing and greyhound data. This partnership underscores William Hill’s commitment to delivering high-quality and accurate data to enhance the betting experience for horseracing enthusiasts. By leveraging the expertise and comprehensive coverage provided by PA Betting, William Hill aims to provide its customers with the most up-to-date information and insights to inform their betting decisions.
The BHA’s appointments of Kyrsten Halley and Tara Warren to its Board highlight the organization’s focus on incorporating strong commercial expertise into its strategic leadership. Both Halley and Warren bring extensive backgrounds in digital marketing, customer engagement, and revenue growth, which will prove instrumental in driving the long-term vision of British racing. The BHA expresses its gratitude to Laura Whyte for her significant contributions and acknowledges her ongoing role before the conclusion of her term. Additionally, William Hill’s renewed partnership with PA Betting reinforces its commitment to providing accurate and comprehensive horseracing data to enhance the betting experience for its customers. These developments demonstrate the racing industry’s commitment to growth, innovation, and engaging diverse audiences for a sustainable and vibrant future.