Leading operator 888 Holdings has recently appointed Ben Hurst as the Vice President of North American Market Expansion. The appointment comes as 888 Holdings continues to expand its presence in the region, targeting growth markets in the United States and Canada. Ben Hurst brings a wealth of experience to his new role, having previously held senior positions at renowned media brands and demonstrated expertise in digital, sports, and entertainment.
888 Holdings’ Portfolio and North American Market Focus:
888 Holdings, the operator behind popular brands such as William Hill, Mr Green, and 888, has a strong foothold in the online gambling industry. In addition, it operates the SI sportsbook and SI casino brands through a partnership with Authentic Brands Group. The company has identified the United States and Canada as key growth markets and is dedicated to expanding its presence in these regions. The appointment of Ben Hurst as VP of North American Market Expansion aligns with 888 Holdings’ strategic objectives, as he will play a crucial role in developing and implementing strategies to drive growth in this important market.
Ben Hurst’s Experience and Expertise:
Ben Hurst brings a wealth of industry knowledge and experience to his new role at 888 Holdings. Before joining the company, Hurst worked as an independent consultant, with 888 Holdings being one of his clients over the past year. Previously, he served as the Senior Vice President and Head of Digital at Madison Square Garden Sports & Entertainment, where he oversaw all digital initiatives for renowned brands and properties such as the New York Knicks, New York Rangers, MSG, Radio City, The Beacon Theatre, and others. Prior to this, Hurst held the position of Senior Vice President of Mobile/Emerging Platforms and Digital Partnerships at Paramount, managing the digital and mobile division for well-known brands including Comedy Central, MTV, CMT, TV Land, VH1, Paramount Network, and Logo. His extensive experience in digital media, sports, and entertainment equips him with the necessary expertise to drive 888 Holdings’ expansion efforts in North America.
Strategic Leadership and Growth Objectives:
In his new role as VP of North American Market Expansion, Ben Hurst will be an integral part of the North American management team at 888 Holdings. He will be responsible for developing and executing strategies that aim to enhance the company’s presence and market share in the region. With his exceptional track record and deep understanding of the US digital, sports, and entertainment landscape, Hurst is poised to lead 888 Holdings in its pursuit of growth and success in North America. Howard Mittman, President of 888 US, expressed his confidence in Hurst’s capabilities and highlighted his knowledge of the industry and the company. The appointment underscores 888 Holdings’ commitment to strengthening its US business for the future.
The appointment of Ben Hurst as the Vice President of North American Market Expansion at 888 Holdings marks a significant step in the company’s growth strategy. With a diverse portfolio of renowned brands and a focus on the US and Canadian markets, 888 Holdings is well-positioned to capitalize on the expanding online gambling industry. Ben Hurst’s extensive experience in digital media, sports, and entertainment, coupled with his proven leadership capabilities, make him the ideal candidate to drive 888 Holdings’ expansion efforts in North America. As the company continues to pursue its growth objectives, the appointment of Hurst reaffirms its commitment to delivering exceptional experiences and solidifying its presence in the region’s iGaming landscape.