Flutter Entertainment, a prominent player in the gambling industry, has been announced as the headline partner of Cure Leukaemia’s The Tour 21. This cycling event, held a week before the Tour de France, features 25 amateur cyclists who ride the entire Tour de France route ahead of the professional race. Spanning 3,500km, the event aims to raise awareness and funds for blood cancer research. Flutter’s partnership with Cure Leukaemia underscores its commitment to supporting communities and aligning with organizations working towards eradicating devastating illnesses.
The Tour 21 and its Significance:
Taking place from 24 June to 16 July, The Tour 21 is an extraordinary cycling challenge that mirrors the grueling route of the Tour de France. By completing the arduous journey a week before the professional race, the participants aim to draw attention to the battle against blood cancer. This endurance event not only showcases the spirit of amateur cyclists but also highlights the urgent need for advancements in blood cancer treatments.
Flutter Entertainment’s Involvement:
Flutter Entertainment, recognized as one of the industry’s leading companies, has been named the headline partner of The Tour 21. The company recently reported strong Q1 results for 2023, with a revenue of £2.4bn ($3bn), marking a remarkable 54% year-on-year increase. Flutter’s commitment to supporting communities and combining its passion for sports with philanthropy has led to its partnership with Cure Leukaemia. As the headline partner, Flutter aims to contribute to the transformational trials conducted by Cure Leukaemia in their mission to combat blood cancer.
Cure Leukaemia’s Ambition and Collaboration:
Cure Leukaemia, an organization dedicated to finding effective treatments for blood cancer patients worldwide, is proud to have Flutter Entertainment as a partner for The Tour 21. The strategic alignment between Flutter and Cure Leukaemia’s goal of eradicating blood cancer creates a powerful synergy. Flutter’s commitment to the event elevates The Tour 21 to new heights, enabling greater impact and awareness for the cause. The collaboration emphasizes the shared vision of both organizations in supporting groundbreaking research and improving the lives of those affected by blood cancer.
The Power of Partnerships:
The partnership between Flutter Entertainment and Cure Leukaemia exemplifies the transformative power of collaborations. By joining forces, organizations from different sectors can amplify their impact and address societal challenges more effectively. Flutter’s Head of Communities, Kerry McNally, emphasizes the importance of uniting passion for sports with a commitment to supporting communities. Through this partnership, Flutter aims to contribute significantly to Cure Leukaemia’s mission and make a tangible difference in the fight against blood cancer.
Promoting Awareness and Community Support:
The Tour 21 not only serves as a platform for amateur cyclists to push their limits but also raises crucial awareness and funds for blood cancer research. Flutter’s involvement in this cycling event underscores its dedication to making a positive impact beyond the realm of gambling. By supporting Cure Leukaemia and their transformative trials, Flutter aims to contribute to advancements in blood cancer treatment and ultimately help eradicate this devastating illness.
Flutter Entertainment’s partnership with Cure Leukaemia for The Tour 21 highlights the company’s commitment to supporting communities and advancing medical research. This collaboration brings together the passion for sports and the shared ambition to combat blood cancer. As the headline partner of The Tour 21, Flutter Entertainment aims to leverage its resources and expertise to make a meaningful difference in the fight against this life-threatening disease. Through such partnerships, organizations can unite their efforts, drive positive change, and pave the way for a healthier future.