Betting service Kwiff has recently announced a significant partnership with Racecourse Media Group (RMG) to enhance its horseracing offerings. This collaboration will enable Kwiff to provide its customers with streaming access to Racing TV content through its proprietary sportsbook platform. The agreement covers an extensive range of race meetings, including renowned courses such as Cheltenham, Aintree, Newmarket, and more. Kwiff’s CEO, Charles Lee, expressed his satisfaction with the new partnership, highlighting the company’s commitment to delivering top-quality horse racing products to customers in the UK and Ireland. Nick Mills, the CCO of RMG, also welcomed Kwiff to their portfolio of data customers, emphasizing the opportunity to promote engagement in the world of horseracing.
Expansion of Content and Partnership:
With approximately 1,200 race meetings per year across prominent racecourses in the UK and Ireland, Kwiff’s collaboration with RMG represents a significant step towards expanding the betting service’s content offerings. By granting Kwiff players access to Racing TV content, the partnership aims to provide a comprehensive and immersive horseracing experience. Kwiff’s dedication to delivering the best possible horse racing product aligns perfectly with RMG’s goal of showcasing some of the finest racing events in the world.
Regulatory Action and Advertisements:
In a separate development, the Advertising Standards Authority (ASA) recently addressed an advertisement issue involving Kwiff, an affiliate of Eaton Gate Gaming. The ASA determined that regulatory action would be taken against both Eaton Gate Gaming and Kwiff due to the nature of the advertisement placed on the Portsmouth FC website. As a consequence, restrictions will be imposed on the platforms where their advertisements can be displayed. Additionally, both companies will receive a warning not to target individuals under the age of 18 with their future advertisements. This regulatory response underscores the importance of responsible advertising practices within the gambling industry.
Expanded Collaboration with BetMakers Technology Group:
Kwiff has also expanded its partnership with BetMakers Technology Group to enhance its horseracing and greyhound services. This collaboration reflects Kwiff’s ongoing commitment to providing its customers with diverse and engaging betting options. By leveraging BetMakers’ expertise and technology, Kwiff aims to further enrich its horseracing and greyhound offerings, offering an enhanced experience to its user base.
Kwiff’s recent horseracing data agreement with Racecourse Media Group marks a significant milestone for the betting service, allowing its customers to access Racing TV content through their platform. With a comprehensive range of race meetings at renowned UK and Irish racecourses, Kwiff is well-positioned to deliver an immersive and high-quality horse racing experience to its users. The expansion of their collaboration with BetMakers Technology Group further strengthens their horseracing and greyhound services, ensuring a diverse range of betting options. However, Kwiff and Eaton Gate Gaming faced regulatory action following an advertisement issue, highlighting the industry’s need for responsible advertising practices. Despite this, Kwiff’s focus on delivering top-tier products and engaging experiences remains unwavering as they continue to evolve and grow in the horseracing betting market.