International Game Technology (IGT) has recently signed a contract extension with Westdeutsche Lotterie (WestLotto) through its subsidiary, IGT Global Services. The agreement aims to upgrade WestLotto’s lottery system in Germany using IGT’s cutting-edge technology solution, Aurora™. This partnership highlights IGT’s longstanding commitment to delivering world-class lottery solutions and its role as a trusted partner for WestLotto in providing exceptional player experiences and responsible business growth.
Background:
WestLotto, established in 1995, is a prominent member of the German Lotto and Totoblock, the European Lotteries Association, and the World Lottery Association. Besides its lottery offerings, WestLotto also provides keno, sports betting, and instant scratch card games. With over €1.7 billion in sales, WestLotto is Germany’s largest lottery and seeks sophisticated, reliable, and innovative solutions to manage its operations efficiently while maximizing funds for good causes.
The Benefits of Aurora™:
The Aurora™ core lottery system offers several advantages that make it an excellent choice for WestLotto’s modernization efforts. Firstly, it possesses omnichannel capabilities, allowing seamless integration across various platforms, including mobile, online, and retail. This enables players to engage with the lottery system conveniently from different channels, enhancing their overall experience. Secondly, Aurora™ provides opportunities for integrating with third-party solutions, broadening the system’s functionality and enabling WestLotto to leverage additional services. Lastly, Aurora™ offers expanded functionality, empowering WestLotto to streamline operations, improve efficiency, and adapt to evolving market demands.
Strategic Partnership:
The partnership between WestLotto and IGT exemplifies the convergence of global expertise and local market knowledge. IGT’s vast experience in the gaming industry, combined with WestLotto’s deep understanding of the German lottery market, creates a powerful collaboration. This alliance not only ensures the delivery of innovative and secure gaming experiences but also strengthens the reputation of both companies.
Enhanced Player Experiences and Responsible Growth:
By implementing the Aurora™ platform and its modules, WestLotto aims to enhance player experiences significantly. The advanced capabilities of Aurora™ will enable the lottery to provide a seamless and engaging interface, attracting a broader audience and driving growth responsibly. Furthermore, the modernization of WestLotto’s central system will improve efficiency, allowing the lottery to manage its operations more effectively. This, in turn, maximizes the funds generated for good causes, supporting various charitable initiatives and benefiting society as a whole.
Expanding Reach:
IGT’s collaboration with WestLotto is part of a series of recent agreements with state lotteries worldwide. Just a few weeks ago, IGT announced a partnership with the National State Lottery in Malta, further expanding its footprint in the industry. These partnerships demonstrate IGT’s commitment to delivering state-of-the-art solutions and reinforcing its position as a global leader in the lottery sector.
The contract extension between IGT and Westdeutsche Lotterie marks an exciting development in Germany’s lottery landscape. Through the implementation of IGT’s advanced Aurora™ system, WestLotto aims to revolutionize its central lottery operations, enhance player experiences, and drive responsible growth. This strategic partnership showcases the synergy between IGT’s global expertise and WestLotto’s deep market knowledge, paving the way for innovative, secure, and reputable gaming experiences. As the collaboration unfolds, the German lottery market can anticipate a future that combines cutting-edge technology, seamless integration, and maximized support for charitable initiatives.