Kindred Group, a prominent online gambling company, has recently witnessed a series of high-level resignations. Following the departures of CEO Henrik Tjärnstrom and CFO Johan Wilsby, two additional executives, Chief Marketing Officer (CMO) Elen Barber and Chief Commercial Officer (CCO) Anne-Jaap Snijders, have announced their resignation. This move comes after a comprehensive review of Kindred’s commercial and marketing operations, aimed at enhancing effectiveness and adapting to local market requirements. The resignations of Barber and Snijders mark the end of an era for the company, as they have made significant contributions during their respective tenures.
I. Background and Context:
Kindred Group, a global online gambling operator, recently undertook a thorough evaluation of its commercial and marketing strategies. The company sought to address various factors, including compliance with local regulations, customization to meet specific market demands, and the improvement of communication approaches with customers. This strategic review, initiated by the Board, concluded with the full support of the executive team. However, it is important to note that the resignations of Barber and Snijders are not directly linked to the strategic review but rather a result of an ongoing operational review focused on optimizing the company’s commercial engine.
II. Resignations of CMO Elen Barber and CCO Anne-Jaap Snijders:
After 13 years of dedicated service to Kindred Group, Elen Barber, the Chief Marketing Officer, has decided to step down. During her tenure, Barber played a pivotal role in the company’s success, particularly in developing a strong global marketing team. In her departure statement, she expressed her pride in contributing to Kindred’s growth and success, emphasizing the team’s accomplishments and the solid foundation they have built to navigate competitive markets. Barber looks forward to exploring new opportunities in her professional journey.
Similarly, Anne-Jaap Snijders, the Chief Commercial Officer, has also chosen to leave Kindred Group. With a remarkable nine-year tenure at the company, Snijders has been an integral part of Kindred’s operations across multiple international offices, including Sydney, Malta, and Amsterdam. Notably, one of Snijders’ notable achievements was securing the Dutch license and establishing market leadership in the Netherlands. He fondly reminisces about his time at Kindred and expresses gratitude for the collaboration with talented colleagues.
III. Acknowledgment and Future Outlook:
A representative from Kindred Group expressed gratitude for the immense contributions of both Barber and Snijders throughout their tenures. Recognizing their dedication and leadership, the company thanked them for their substantial roles in driving Kindred’s success over the past decade. The departures of Barber and Snijders were a result of the ongoing operational review, which aimed to enhance the effectiveness of Kindred’s commercial engine and not directly linked to the strategic review initiated by the Board.
IV. Looking Ahead:
With these recent resignations, Kindred Group faces the challenge of filling critical leadership positions. The company will need to identify experienced professionals who can build upon the accomplishments of Barber and Snijders and help drive continued growth in the ever-evolving online gambling industry. Kindred Group remains committed to its mission of delivering exceptional customer experiences while adhering to local regulations and seizing opportunities in dynamic markets worldwide.
The resignations of Chief Marketing Officer Elen Barber and Chief Commercial Officer Anne-Jaap Snijders mark a significant transition for Kindred Group. Their departures come after a comprehensive operational review aimed at improving the company’s commercial engine. While these resignations are not directly linked to the strategic review initiated by the Board, they provide an opportunity for Kindred to redefine its leadership and pursue fresh opportunities. Moving forward, Kindred Group will navigate the changing landscape of the online gambling industry, leveraging its solid foundation and talented team to continue delivering exceptional experiences to customers across the globe.