Playtech, a leading provider of gambling technology, has announced a new partnership with Svenska Spel Sport and Casino, aimed at expanding its presence in Sweden. This collaboration builds upon the existing agreement between the two companies, which began in 2019, making Playtech the exclusive poker partner for Svenska Spel. By leveraging Playtech’s innovative poker product and iPoker network, Svenska Spel aims to enhance its poker offerings and provide an improved player experience to its large customer base in Sweden. This strategic partnership is expected to be mutually beneficial for both parties, strengthening their positions in the Swedish market.
A Successful Partnership:
The extension of the partnership between Playtech and Svenska Spel demonstrates the success of their collaboration thus far. Playtech’s poker product and iPoker network were launched by Svenska Spel following Playtech’s acquisition of a B2B permit for Sweden. Svenska Spel’s decision to continue partnering with Playtech highlights the quality and value of Playtech’s offerings in the poker segment. This partnership allows Svenska Spel to leverage Playtech’s expertise and technology to monetize and enhance its poker operations.
Expanding Presence in Sweden:
Playtech’s partnership with Svenska Spel is part of its strategic plan to expand its presence in the Swedish market. By collaborating with renowned operators like Svenska Spel, Playtech aims to strengthen its position and increase market share in the region. The expansion into Sweden aligns with Playtech’s growth strategy, as it continues to invest in B2B and B2C divisions to drive steady growth. Marat Koss, VP of Interactive Gaming at Playtech, expresses delight in expanding the successful partnership with Svenska Spel, highlighting the company’s commitment to providing high-quality solutions to its partners.
Enhancing the Player Experience:
Svenska Spel’s decision to join the international iPoker network offered by Playtech is a significant step forward for the operator. By integrating Playtech’s poker offering, Svenska Spel aims to enhance the player experience for its existing customer base in Sweden. The partnership allows Svenska Spel to tap into the extensive iPoker network, providing players with a wider range of games and tournaments. Fredrik Hård, Head of Poker & Bingo at Svenska Spel Sport & Casino, emphasizes the value of Playtech’s offering and expresses optimism about the future growth and success of the partnership.
Positive Growth and Future Prospects:
The partnership between Playtech and Svenska Spel comes at a time when Playtech has reported steady growth in its Q1 results for 2023. The company’s focus on innovation and quality offerings has contributed to its success in both the B2B and B2C divisions. By expanding its presence in Sweden and collaborating with reputable operators like Svenska Spel, Playtech aims to further strengthen its market position and drive sustained growth. The partnership with Svenska Spel serves as a testament to the value and reliability of Playtech’s products and positions both companies for future success.
The extended partnership between Playtech and Svenska Spel Sport and Casino signifies a shared commitment to delivering exceptional poker experiences in the Swedish market. By leveraging Playtech’s advanced poker product and iPoker network, Svenska Spel aims to enhance its offerings and provide an improved player experience. This collaboration not only strengthens Playtech’s presence in Sweden but also reinforces its reputation as a leading provider of gambling technology. Both companies are poised for continued growth and success in the Swedish market, fueled by their mutual dedication to innovation and customer satisfaction.