Sky Bet, in celebration of its 10-year partnership with the English Football League (EFL), launched a groundbreaking out-of-home (OOH) advertising campaign at Wembley Boxpark. The campaign featured a first-of-its-kind 3D billboard that captured the attention of football fans on their way to the Play-off Finals at Wembley Stadium. Located on Wembley Way, the iconic walk from the station to the stadium, the billboard provided an immersive and dynamic experience for thousands of fans. By displaying the badge and colors of the winning team in real time, Sky Bet aimed to enhance the matchday experience and showcase its understanding of what football means to its audience.
The Innovative 3D Billboard:
Sky Bet’s OOH campaign featured a visually striking 3D billboard displayed at Wembley Boxpark. Positioned strategically along the route to Wembley Stadium, the billboard offered fans a unique and engaging experience. By leveraging advanced technology, the graphic on the billboard changed in real time to showcase the badge and colors of the winning team at the end of the game. This dynamic display aimed to captivate fans and enhance their connection to the thrilling atmosphere of the Play-off Finals.
Celebrating the 10-Year Partnership:
The OOH campaign marked a milestone for Sky Bet, as it celebrated its 10-year partnership with the EFL. This long-standing collaboration has allowed Sky Bet to establish itself as a prominent brand in the world of football. The 3D billboard at Wembley Boxpark was a testament to the brand’s commitment to creating memorable experiences for football fans and reaffirming its understanding of the passion and emotions associated with the sport.
Sky Bet’s Perspective:
Leigh Peacock-Goodwin, Head of Brand and Sponsorship at Sky Bet, expressed excitement about the milestone in their sponsorship of the EFL and the unique opportunity to bring a 3D OOH experience to Boxpark. By showcasing reactive real-time creative, Sky Bet aimed to share those pivotal moments that matter to their audience. The campaign aimed to position Sky Bet as a brand that truly comprehends the essence of football and its significance to fans.
The Role of EssenceMediacom:
The campaign was organized and booked by EssenceMediacom, Sky Bet’s media company. Hannah Cooper, OOH Director at EssenceMediacom, emphasized the importance of placing Sky Bet at the heart of the action. Boxpark was identified as the ideal location to unveil the eye-catching 3D creative, which seamlessly integrated with the overall OOH campaign. By leveraging the possibilities of 3D at this site, Sky Bet showcased its commitment to redefining the visual matchday experience and EssenceMediacom’s dedication to driving breakthroughs for their clients.
Sky Bet’s innovative 3D billboard at Wembley Boxpark demonstrates the brand’s ongoing commitment to enhancing the matchday experience for football fans. The dynamic display, showcasing the badge and colors of the winning team in real time, added an extra layer of excitement and engagement. With a decade-long partnership with the EFL, Sky Bet has established itself as a brand that deeply understands the emotions and passion associated with football. The collaboration with EssenceMediacom further solidifies the brand’s commitment to pushing boundaries and redefining visual experiences for its audience. Through its groundbreaking OOH campaign, Sky Bet continues to reinforce its position as a leading player in the world of sports betting and fan engagement.