Soft2Bet, a renowned operator group and platform provider, has successfully obtained a betting and gaming license in Greece. The company was granted two seven-year licenses to operate its games in the Hellenic Republic. This development follows Soft2Bet’s recent licensing achievements in Denmark and Sweden earlier this year. David Yatom, General Counsel at Soft2Bet, discussed the company’s decision to enter the Greek iGaming market and the potential it offers for growth.
Strategic Entry into the Greek Market:
Yatom highlighted the consistent and sustainable growth of the Greek market in recent years, making it an attractive destination for iGaming companies. Regulation revisions and the opening of previously limited market opportunities have caught the attention of numerous industry players seeking to expand their global presence. Soft2Bet has been monitoring the Greek market and seized the opportunity to enter the country strategically. This move not only underscores the company’s potential but also solidifies its position on the European gambling map.
Market Share Potential in Greek iGaming:
When Greece ratified its new legal framework in 2019, there were already 24 existing online operators in the market. However, the introduction of the “Gambling Reform Act” expanded on previous laws and introduced new taxation rules and regulations. This allowed transitional license holders to offer RNG-powered casino games while implementing stricter betting rules and limits. Presently, there are 17 licensed operators in the Greek market, including Soft2Bet. The recent political developments suggest the possibility of a more favorable tax regime for online gambling operators. With a growing demand among Greek players for top-quality gaming experiences, Soft2Bet aims to cater to this demand as the market opens up.
Soft2Bet’s Commitment to Exceptional Gaming Experiences:
Soft2Bet sets itself apart by its unwavering commitment to providing unparalleled gaming experiences. The company offers a diverse range of top-tier game providers, ensuring a comprehensive selection of games. Moreover, Soft2Bet takes pride in offering an impressive array of sports options to cater to all preferences. By upholding the highest standards and leaving no room for compromise, Soft2Bet strives to deliver the absolute best to its valued customers.
Future Expansion Plans:
Soft2Bet’s strategy centers on expanding into regulated markets in Europe as the pathway to growth. The company possesses extensive expertise in navigating different markets as a trusted and compliant operator. Soft2Bet aims to foster strong partnerships with regulatory bodies while prioritizing a seamless gaming experience for customers. Each new market represents a unique opportunity to tap into the preferences of a new customer base while maintaining the company’s commitment to exceptional customer experiences. Although specific expansion plans will be revealed in due course, Soft2Bet remains focused on continuous growth and reinforcing its strong position within the industry.
Soft2Bet’s acquisition of a gaming license in Greece showcases the company’s strategic approach to expanding its operations in regulated markets. The Greek iGaming market presents significant potential due to its consistent growth and evolving regulatory landscape. With its commitment to delivering exceptional gaming experiences and its strong portfolio of games and sports options, Soft2Bet is well-positioned to cater to the demands of Greek players. As the company continues to pursue expansion opportunities in Europe, Soft2Bet aims to establish strong partnerships with regulatory bodies and maintain its reputation as a trusted operator.