Zeal, a leading online lottery brokerage company, has recently made its online games available in Germany. This expansion follows the acquisition of a license from the Joint Gaming Authority of the Federal States (GGL) in April. With its subsidiary Lotto24 AG serving as the platform, Zeal aims to offer a diverse range of gaming experiences to German players. Furthermore, Zeal’s subsidiary, Zeal Instant Games, has partnered with independent service providers, including Lotto Hessen and Park Avenue Gaming, to broaden its reach. The company plans to significantly increase its game portfolio by up to 200 games by the end of 2023.
Zeal’s Expansion in Germany:
Zeal, a prominent player in the online lottery brokerage sector, has successfully launched its online games in Germany. The company obtained the necessary license from the GGL, a significant milestone in its business strategy. By leveraging the web shops of its subsidiary, Lotto24 AG, Zeal now offers German players access to its online gaming platform. This expansion allows Zeal to tap into the growing demand for online games and diversify its product offerings beyond lottery brokerage.
Focus on Responsible Gambling:
Acknowledging the potential risks associated with gambling addiction, Zeal is committed to promoting responsible gambling practices. The company prioritizes the safety and well-being of its players by aiming to provide the highest standard of legal and secure gambling. Zeal goes beyond regulatory requirements, utilizing innovative AI applications and other measures to enhance player security. By implementing these initiatives, Zeal strives to create a trustworthy gaming environment for its customers and contribute to the industry’s responsible gambling efforts.
Partnership with Independent Service Providers:
Zeal’s subsidiary, Zeal Instant Games, has formed strategic partnerships with independent service providers, including Lotto Hessen and Park Avenue Gaming. These collaborations enable Zeal to expand its game portfolio and broaden its market reach. By working with established entities in the international lottery and gaming industry, Zeal can leverage their expertise and established customer base to increase the visibility and popularity of its online games in Germany. These partnerships signify Zeal’s commitment to establishing strong alliances within the gaming industry to drive growth and provide players with diverse gaming experiences.
Product Diversification and Future Expansion:
Zeal recognizes the significance of product diversification in sustaining its growth trajectory. While the company remains focused on its core business of online lottery brokerage, the addition of online games represents a new avenue for expansion. By offering an extended range of gaming options, Zeal aims to attract a broader customer base and capitalize on the increasing demand for online games. To achieve this, Zeal plans to expand its game portfolio by introducing up to 200 new games by the end of 2023. This ambitious strategy demonstrates Zeal’s commitment to providing exciting and innovative gaming experiences to its users.
Zeal’s introduction of online games in Germany marks a significant milestone in the company’s growth and diversification efforts. With the acquisition of a German license and the support of its subsidiary, Zeal is well-positioned to provide German players with an extensive range of online gaming experiences. The company’s dedication to responsible gambling, demonstrated through its commitment to player safety and innovative AI applications, sets a high standard within the industry. By collaborating with independent service providers and expanding its game portfolio, Zeal aims to establish a strong presence in the German gaming market. As the company continues to evolve and diversify its offerings, Zeal’s expansion into online games represents a strategic move to capitalize on the growing demand and shape the future of the online gaming industry in Germany.