Burnley Football Club has secured a partnership with W88, a prominent sports betting and online casino operator, to serve as the Official Shirt Sponsor for the 2023/24 season. The W88 logo will prominently feature on the front of both the men’s and women’s team jerseys, while also enjoying visibility across Turf Moor on matchdays and on Burnley’s social media platforms. The partnership is seen as instrumental in supporting Burnley’s competitiveness in the Premier League following their promotion. Despite a future ban on gambling sponsorship on the front of shirts, W88 has solidified relationships with several Premier League clubs and global sports brands, making them an appealing choice for Burnley FC.
Burnley FC’s Strategic Partnership:
Burnley FC has announced its partnership with W88 as the front-of-shirt sponsor for the upcoming 2023/24 season. The collaboration is expected to significantly contribute to the club’s competitiveness as they compete in the Premier League. The club’s directors have been impressed by W88’s experience, knowledge, and proactive approach in their dealings with other Premier League clubs and sports brands.
W88’s Previous Sponsorships:
W88 has a history of involvement with Premier League clubs as the front-of-shirt principal partner. Fulham FC and Crystal Palace have benefited from partnerships with the popular sports betting and online casino operator. Burnley FC now joins the ranks of these clubs, demonstrating W88’s continued commitment to the world of football.
Premier League’s Gambling Sponsorship Changes:
Premier League clubs have agreed to phase out gambling sponsorships from the front of shirts. However, this rule will not come into effect until the 2026/27 season. Burnley FC’s partnership with W88 is in line with the current regulations, allowing them to display the W88 logo on their jerseys during the 2023/24 season.
W88’s Enthusiasm for Premier League Football:
Hilly Ehrlich, Business Development Manager at W88, expressed excitement about partnering with Burnley FC as the team returns to the Premier League. W88 is known for its passion for Premier League football and looks forward to supporting Burnley’s success under the leadership of Vincent Kompany.
FIFA’s Historic Gambling Sponsorship:
In a separate football announcement, FIFA recently confirmed its first-ever gambling sponsor for the Women’s World Cup 2023. This move reflects the increasing prominence of gambling operators in the world of football sponsorships and their involvement in major tournaments.
Burnley FC’s partnership with W88 as the Official Shirt Sponsor for the 2023/24 season marks a significant development for the club as they compete in the Premier League. Despite future restrictions on gambling sponsorships, Burnley FC can showcase the W88 logo on their jerseys during the upcoming season. W88’s track record in the Premier League and their enthusiasm for football make them an ideal partner for the club. This collaboration highlights the ongoing trend of gambling operators’ involvement in football sponsorships and their impact on the sport at both national and international levels.