Bally’s Corporation has secured a significant marketing partnership, naming Bally Bet as the official sports betting partner of the esteemed Major League Baseball (MLB) team, the New York Yankees. This marks Bally’s first sports team partnership in New York since becoming an authorized online sports betting operator in the state. The partnership grants Bally’s various marketing designations, including official sports betting, daily fantasy sports, iGaming, and free-to-play gaming partner. With access to Yankee Stadium’s advertising opportunities and in-game features, Bally’s aims to enhance its brand visibility and gaming presence in New York.
Bally’s Marketing Partnership with the New York Yankees:
Bally’s Corporation has forged a strategic marketing partnership with the New York Yankees, enabling Bally Bet to become the official sports betting partner of the renowned MLB team. The agreement grants Bally’s exclusive use of New York Yankees trademarks and marketing designations across multiple platforms, including Bally Bet as the official sports betting partner, Monkey Knife Fight as the official daily fantasy sports partner, Bally Casino as the official iGaming partner, and Bally Play as the official free-to-play gaming partner. Additionally, Bally’s Casino Atlantic City will become a sponsor of the 27-time World Series Champions.
Enhanced Branding Opportunities at Yankee Stadium:
As part of the partnership, Bally’s will enjoy extensive branding opportunities within Yankee Stadium. These include LED advertising on the outfield wall surrounding the playing field, field-facing walls on the Main Level bars in left and right field, the Terrace Level ribbon board, and LED boards throughout the Great Hall. Furthermore, Bally’s will receive prominent exposure through in-game features on the Stadium’s high-definition centerfield video board and other activations. These marketing benefits aim to increase Bally’s visibility and engage fans during Yankees games, heightening its overall gaming presence in New York.
Bally’s Sports and Media Footprint:
The partnership with the New York Yankees adds to Bally’s expanding sports and media footprint. Bally Bet Sportsbook, now operating in six states, holds the distinction of being an Authorized Gaming Operator of major sports leagues such as MLB, the National Hockey League (NHL), the National Basketball Association (NBA), and the Women’s National Basketball Association (WNBA). Bally’s has also established sports team partnerships with prominent franchises, including the NHL’s Nashville Predators, the WNBA’s Phoenix Mercury, and the NFL’s Cleveland Browns. These collaborations demonstrate Bally’s commitment to diversifying its presence in the sports betting market.
Impact and Expectations:
The alliance between Bally’s and the New York Yankees signifies a significant milestone for both entities. Bally’s gains substantial exposure and brand recognition by associating with a globally recognized sports franchise, while the Yankees anticipate that Bally’s branding within Yankee Stadium, coupled with enhanced in-stadium customer engagement, will strengthen Bally’s overall gaming presence in New York. The partnership reflects the increasing convergence between the sports and gaming industries and underscores the growing acceptance and integration of sports betting into the mainstream.
Bally’s Corporation’s marketing partnership with the New York Yankees marks a momentous collaboration that solidifies Bally’s position as an influential player in the sports betting market. The partnership enables Bally Bet to become the official sports betting partner of the Yankees, granting the company access to a multitude of branding opportunities within Yankee Stadium. As Bally’s expands its sports and media footprint across various states and establishes partnerships with esteemed sports franchises, the collaboration with the New York Yankees exemplifies the company’s commitment to establishing a strong and recognizable brand presence within the sports betting landscape.