Hard Rock International has revealed plans to construct the Hard Rock Las Vegas property with its iconic guitar-shaped structure. In addition, the company has announced the appointment of Joe Lupo, the current president of Hard Rock’s Atlantic City casino, as the new president of the Mirage Hotel & Casino in Las Vegas. The transition will take place when Hard Rock takes over the venue from MGM Resorts International, pending regulatory approval. This development signifies an exciting chapter for Hard Rock in Las Vegas and showcases the company’s commitment to delivering exceptional experiences in the gaming and hospitality industry.
Leadership Transition:
Joe Lupo, a seasoned professional in the casino industry, will assume the role of president at the Mirage Hotel & Casino in Las Vegas. Lupo’s extensive experience includes leadership positions at various Boyd Gaming properties, the Seminole Hard Rock Hotel & Casino in Florida, and the Borgata casino. Currently serving as the president of Hard Rock’s Atlantic City casino, Lupo has achieved remarkable results during his tenure. His appointment reflects Hard Rock’s confidence in his leadership abilities and his ability to drive success at the Las Vegas property.
Rebranding of the Mirage Hotel & Casino:
Hard Rock International acquired the Mirage Hotel & Casino from MGM Resorts for $1.07 billion in December, with plans to transform the resort into the Hard Rock Las Vegas. The iconic guitar-shaped structure, synonymous with the Hard Rock brand, will be a prominent feature of the property. The resort is set to open in 2025 after undergoing a comprehensive renovation and rebranding process. This project marks the return of Hard Rock to Las Vegas, following the rebranding of the previous Hard Rock Hotel as Virgin Hotels Las Vegas.
Construction and Impending Closure:
The construction of Hard Rock Las Vegas is scheduled to commence later this year. To facilitate the transformation, the resort will temporarily close its doors. The Seminole Tribe of Florida, the owner of Hard Rock, aims to create a fully integrated resort that caters to meetings, groups, tourists, and casino guests from around the world. The expansive 80-acre center-strip location of the resort further enhances its appeal and accessibility.
Leadership Acknowledgment and Transition in Atlantic City:
Jim Allen, Chairman of Hard Rock International, expressed his confidence in Joe Lupo’s capabilities and highlighted his exceptional achievements in leading the Atlantic City property. Lupo’s successor as the president of Hard Rock’s Atlantic City casino will be Anthony Faranca, the current general manager. Faranca, who assumes the position on September 1, is eager to lead the team and continue driving success in Atlantic City.
The announcement of the iconic guitar-shaped structure and the appointment of Joe Lupo as president of the Mirage Hotel & Casino signify exciting developments for Hard Rock International in Las Vegas. The company’s commitment to delivering exceptional experiences and its renowned brand presence make the upcoming Hard Rock Las Vegas property highly anticipated. As construction commences and the resort undergoes transformation, Hard Rock aims to create a world-class destination that will attract visitors from around the globe, further solidifying its position as a leader in the gaming and hospitality industry.